A public campaign against racism towards Syrian refugees and Muslims in general has launched, with anti-discrimination ads going up on bus shelters in Toronto.
The city has teamed up with the Ontario Council of Agencies Serving Immigrants to send the message that the refugees are part of Toronto — and that anti-Muslim hatred is not.
The campaign includes social media and online efforts in addition to the ads on bus-shelter and other spots.
READ MORE: City-funded campaign against anti-Syrian refugee rumours to launch
“The overarching long-term goal is to create a Toronto that says ‘No’ to all forms of discrimination and racism,” OCASI and the city said in a release.
The bus ad confronts xenophobia and Islamophobia, carrying the message that “Muslims are part of Toronto.”
https://twitter.com/_shireenahmed_/status/742521021266309120/photo/1
In February, city council approved $220,000, on a one-time basis, to the Newcomer Office for its Syrian Resettlement Program. Of that, $90,000 has been earmarked for the city’s public education and anti-rumours campaign.
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