Alberta turns to Asia; hopes to boost tourism $10.3B

EDMONTON – The province of Alberta is looking to the east, the Far East, when it comes to tourism.

Travel Alberta, the tourism and marketing arm of the Government of Alberta, recently released a Request for Proposals for a vendor to be its full service agency for Asia, including mainland China, Japan and South Korea. The RFP states the primary focus will be on mainland China.

RELATED: Study will examine role Quebec could play in future of Alberta tourism

The vendor will be responsible for marketing program planning and execution, content development, media planning and buying, media and social media as well as technology and development.

Get breaking National news

For news impacting Canada and around the world, sign up for breaking news alerts delivered directly to you when they happen.

Sign up for breaking National newsletter Sign Up

By providing your email address, you have read and agree to Global News' Terms and Conditions and Privacy Policy.

Travel Alberta plans to increase tourism revenues $10.3 billion by 2020 and plans to do that “by directing our brand at high-potential markets” and showcasing the province’s “breathtaking landscapes.”

Applications must be received before March 31 and the successful vendor will be selected May 16.