TORONTO – Joe Fresh showcased a contemporary twist of the ‘60s style on
the runway last night for his f/w 2012 collection during the World MasterCard Fashion Week in Toronto.
Tweeds, faux fur, graphic black and white houndstooth patterns, acidic orange
an yellow button up jackets, patent leather heels and knee high boots,
silhouettes, box structured handbags, slim cut trousers, colourful fleece
sweaters, printed pants and blazer and mushroom
shaped heavy knit toques were a few statement pieces that came down the runway.
To compliment his ‘60s inspired collection, designer Joseph Mimran says colour is everything this season.
The colour palettes stuck closely with the traditional fall hues of burnt
orange, deep reds, green, navy and grey but it also had a punch of bright
colours to accentuate accessories.
Style-watchers were amazed by the intricate statement accessories on the
runway- structured lunch box shaped handbags were the talk of the show as it
came in various colours and sizes.
“Red’s really important, and we’ve done this mustardy colour which is the yellow, and the more acidic yellow to go with it which I think looks really really good,” he said.
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To balance out the mixing fall neutrals with accents of colour, Joe also presented the classic black and white collection on the runway.
INTERVIEW: Joseph Mimran chats about brand and future of label, Joe Fresh. Read it here.
“You’re going to see a lot of black and white because the classic black and white seems to be perennial,” he said.
In addition to the ‘60s feel, Mr. Joe Fresh himself said he was personally inspired by the 1966 movie Blow Up and wanted to showcase this look with the models on the runway.
Staying true to taking trends and putting his own spin on things with amazing quality, affordable prices and wearable pieces is what Joe does best season after season.
“That’s our mandate, that’s really the underpinning of our entire brand essence,” he said.
“It’s interesting because we’re constantly moving the needle on the brand and trying to keep it interesting and exciting for consumers.”
As if the hectic preparations and last minute tweakings before the show weren’t chaotic enough, Joe and his wife Kim Newport, designer of Pink Tartan are showcasing their lines a day after each other.
“Yeah, it is really hectic, like crazy hectic. We’ve got our daughter that we have to shuffle back and forth and early morning interviews, and dinners we have to go to and meeting with people from out of town, so it’s been a crazy run up,” he said.
When asked if a collaboration could be seen in the future, Joe responded:
“Well, I think we’ve done that quite well… Our daughter is probably our best collaboration so far.”
Joe celebrated his f/w 2012 collection with his wife, his team and other designers at his private after cocktail party at The Shore Club at 155 Wellington St. West in Toronto. Global Fashion was in attendance.
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