MONTREAL – La Presse said it will end the weekday printing of its daily newspaper in the new year, nearly three years after introducing its free digital tablet edition.
The print edition of the French-language paper will only be available on Saturdays after Jan. 1, the newspaper said Wednesday.
La Presse president and publisher Guy Crevier said that 30 months after the launch of La Presse Plus, the digital edition is more successful than the 131-year-old print edition.
He said more than 460,000 people read the digital paper weekly.
Crevier said it’s also a big success with advertisers.
La Presse is owned by Power Corp. (TSX:POW).
Crevier said readers spend an average of 40 minutes reading the app on weekdays and one hour on Saturdays.
Sixty-three per cent of its readers are aged 25 to 54.
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