TORONTO – Google showed off its new logo Tuesday, less than a month after announcing a radically different operating structure under a new holding company called Alphabet Inc.
But the new logo might not look that different to you – unless you are really into typefaces.
The logo is still reads “Google” in the company’s famous primary colour scheme, but features a new sans-serif typeface. As tech website The Verge points out, the logo typeface looks similar to that Google’s new parent company Alphabet.
“Once upon a time, Google was one destination that you reached from one device: a desktop PC. These days, people interact with Google products across many different platforms, apps and devices—sometimes all in a single day,” read a blog post announcing the logo.
“Today we’re introducing a new logo and identity family that reflects this reality and shows you when the Google magic is working for you, even on the tiniest screens.”
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The update to Google’s logo also includes an update to how other Google features look, including the mic icon which now appears as three colourful dots.
Google+ also received a little logo update.
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