Canadians pick Apple as their top brand pick: poll

With their iPhones, iPads and Macbooks in tow, Canadians have named Apple as the country’s most “leading edge” brand, a new Ipsos Reid poll shows.

The electronics giant toppled other iconic brands, including Google, Coca-Cola and Tim Hortons, according to respondents in the polling firm’s online influence index study.

Respondents were asked to identify what “leading edge” meant to them by considering if 14 different statements applied to about 100 brands. The statements asked Canadians if they felt the brands in question were trendsetting, unique, unconventional, innovative, original, ahead of its time, and forever changing the consumer landscape.

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Canada’s own struggling tech company, Research in Motion, notably did not make the cut for the country’s consumers.

According to the survey, the top leading edge brands in Canada are:

1. Apple

2. Google

3. Ikea

4. Microsoft

5. Cirque de Soleil

6. Coca-Cola

7. President’s Choice

8. Tim Hortons

9. YouTube

10. SONY

Results showed that Canadians, on average, felt that 45 per cent of the statements related to leading edge qualities were applicable to Apple, making respondents twice as likely to select Apple over any other brand.

Between November 23 and November 30 last year, 1,013 Canadian adults were interviewed online for the survey, which was weighted to bring it in line with Canadian demographics and has a margin error of three percentage points nationally, 19 times out of 20.