TORONTO – An animal rights group has filed a complaint against one of Canada’s largest chicken producers, alleging the company makes “numerous false and misleading claims.”
Animal Justice filed the complaint against Maple Lodge Farms last week with the Canadian Food Inspection Agency and the Competition Bureau.
WARNING: Graphic and disturbing video. Discretion is strongly advised. Hidden camera video released by animal rights organization Mercy for Animals allegedly shows abuse of chickens inside Maple Lodge Farms facility.
The group alleges Maple Lodge Farms is misleading consumers by portraying itself as a family company committed to the humane treatment of chickens.
It points to hidden camera footage released recently by Mercy for Animals that claimed it was taken inside the company’s plant in Brampton, Ont., and showed birds dying of cold while being transported to the plant.
WATCH: Maple Lodge Farms CEO responds to hidden camera video showing alleged abuse at facility.
Anna Pippus, a spokesperson with Animal Justice, says the recent footage shows “egregious suffering” of chickens that is in contrast to images on the company’s website and food packaging that portray a small-scale, pastoral farming operation.
Maple Lodge Farms says they have completed their investigation into the video and have taken “corrective action” through a variety of measures including an audit, reinforcement of welfare policies and employee discipline.