ABOVE: Poor people need not apply – a spokesperson for Luxy explains the marketing angle behind the controversial dating app
TORONTO – Finally, there’s an app for the lonely millionaire CEO or gorgeous supermodel looking for love.
It’s called Luxy, an online dating app which looks to appeal to the “one percenter” crowd.
“It works a lot like Tinder, except this is Tinder minus the poor people,” Darren Shuster, a spokesperson for Luxy, told CBS News affiliate KPIX 5 in San Francisco (see above).
The app screens potential users by requiring they submit tax records proving they make over $250,000 a year.
That’s for men, mind you. The entry level for women is significantly less, provided they are attractive.
“I would describe the average member as somebody who makes a lot of money. Multiple cars, art collections, big fancy mansions,” Shuster said.
And he’s not worried about the gender double-standard, since he says it mirrors certain real-life situations.
“It’s sort of like that party you have in high school where the men get in for two dollars and women are free,” Shuster said.
The creators of Luxy boast of some pretty remarkable success: According to one report from Fox-10 in Phoenix, Arizona, the app has signed up 150,000 users in the last four months who were tired of the plebs and peons clogging up the other dating apps.
“Rather than going to these mass consumer dating apps that everybody can get into, it’s a matter of exclusivity and a matter of matching up individuals who are looking for the same lifestyle,” Shuster said in the same interview.
Lifestyle matching is obviously at the core of Luxy, and it extends far beyond yearly income.
The app allows users to find a match based upon what high-end brands they enjoy shopping at or what perks they enjoy, such as private jets or yachts.
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Shuster is the media spokesperson for Luxy because the CEO wishes to remain anonymous due to the backlash of complaints the app has received.
As for people who might object to the dating app rejecting them on the basis of their yearly income, Luxy has a simple answer.
“Well the response is: don’t join,” Shuster said.
Global News has put in a request for comment to Luxy but has not received a response as of this writing.
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