Ads urging you to move up Prince George pop up in Metro Vancouver
It may not be the first choice for many people, but the city of Prince George is making an offer it is hoping you can’t refuse.
The city is promising a chance to own a home for less than a million dollars, high paying jobs, short commute times and a better standard of living.
That is after a new poll that showed most Metro Vancouver residents are making sacrifices to live where they do. Twenty-six per cent of residents say they have had to cut back on retirement savings in order to afford where they live. Almost one-quarter (23%) of people report working in a job they don’t like, just to live in Metro Vancouver.
WATCH: Aaron McArthur speaks with Prince George Mayor Shari Green
Meanwhile, Prince George has one of the lowest unemployment rates in the country and only 80,000 people to fill the thousands of jobs. A starter home in Prince George costs $254,000, compared to the multi-million homes that are now part of the norm in Metro Vancouver.
Prince George is making the pitch to people in Metro Vancouver with a slick new campaign promising a better life up north.
The website called Move Up Prince George is full of employment opportunities, reasons to move and YouTube videos with stories from people who already made the big move.
The campaign also includes advertising on buses and Skytrain in Vancouver and four other major cities, including Toronto, Windsor, Victoria and Edmonton.
The campaign cost the city $90,000.
In the four weeks since the program has been launched, the city says the campaign is already bringing results: two successful hires have been made so far, a machinist from Edmonton and a journalist from Toronto.
With files from Randene Neill