Football is expected to become even more popular with men once Vancouver gets a Lingerie Football League franchise in 2012.
The Lingerie Football League (LFL) today announced they’ve awarded market rights to five Canadian cities: Vancouver, Edmonton, Calgary, Quebec City and Montreal. Toronto already has an LFL team called the Toronto Triumph, who played their first game earlier this month.
The play is full-contact and players are outfitted in shoulder and elbow pads, knee pads, and hockey-style helmets with visors, along with skimpy panties and garters.
Players are not paid, but their travel costs are covered by the organization.
The Vancouver team will play their first game in 2012.
“As much success as the league has seen through its first two seasons in the U.S., we expect greater success in Canada due to its fanaticism around sports,” said Mitchell Mortaza, LFL founder in a press release.
The U.S. LFL league was created in 2009 and is made up 12 teams.
Team names include the Las Vegas Sin, Los Angeles Temptation, Chicago Bliss and the Orlando Fantasy, among other titillating titles. There’s no word yet on what the Vancouver team will be called.
The concept originated from the popular Super Bowl alternative halftime TV special called the Lingerie Bowl. LFL games are aired on MTV2 in the U.S. No Canadian broadcaster has been announced yet.
The league plans to expand into Australia in 2013 and Europe in 2014.
Mortaza has admitted that the league is marketed toward “mostly beer-drinking college students aged 21 and up.”
The financial backers of the Vancouver franchise have not yet been revealed.