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Charity challenges emerge on heels of ice bucket success

Indian journalist Manju Latha Kalanidhi created the rice bucket challenge. Facebook

TORONTO – In the wake of the ice bucket challenge in support of ALS, other charities are hoping their challenges have similar success.

The ice bucket challenge – where people pour buckets of ice water over their heads and challenge others to do the same –  has spawned others like the rice bucket challenge and rubble bucket challenge.

Indian journalist Manju Latha Kalanidhi created the rice bucket challenge — asking challengers not to dump rice over their heads, but to donate it to those in need.

“The idea of dunking oneself in icy cold water, shrieking in horror and then uploading the bizarre video felt preposterous. I wanted to just do something local, meaningful without wasting anything.” Kalanidhi told Quartz. “So rice replaced water here.”

Since posting the challenge on Facebook Saturday, the rice bucket challenge has over 31,000 “likes” and growing.

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Ayman al Aloul, a Gaza-based journalist, took to Facebook and challenged people to take the rubble bucket challenge, to raise awareness of the Gaza-Israel conflict.

Stating that “water is more important than to empty over our heads,” Aloul challenges people to use rubble from the war-torn country.

Keeping with the ALS challenge, award-winning actor Matt Damon swapped ice water for toilet water to raise awareness of clean drinking water and water sanitation.

“It posed kind of a problem for me, not only because there’s a drought here in California,” Damon said in his video challenge, “but because I co-founded Water.org, and we envision the day when everybody has access to a clean drink of water — and there are about 800 million people in the world who don’t — and so dumping a clean bucket of water on my head seemed a little crazy.”

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