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Alberta rolls out new licence plates

CALGARY- The province is rolling out new licence plates, complete with a new Alberta logo, a push to the government’s website, new safety features, and no Wild Rose Country slogan.

The plates will be available next spring, and are being updated to match other jurisdictions across North America. They also include a reflective coating, making them easier to see in low light and for infrared equipment to read.

“Our current licence plate is more than 30 years old, and lacks features to help make our roads and communities safer,” said Doug Griffiths, Minister of Service Alberta, in a statement. “This new plate will make it easier for police to spot vehicles that are unregistered, uninsured, or stolen.”

Annual vehicle registration will increase by $5 to help cover the costs of the new plate. Drivers can get a new plate from the registry where they renew their registration.

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So far there are three proposed designs, and Albertans are being invited to vote for their pick. The online survey runs from July 8 to August 19.

Not everyone is impressed with the change though. The Wildrose Party, the official opposition, tweeted this on Monday afternoon:

The province denies removing the Wild Rose Country slogan has anything to do with the opposition party.

On Wednesday, Service Alberta revealed the licence plate survey webpage became the most viewed alberta.ca webpage ever in a single day.

The survey page received more than 500,000 page views, and the survey received more than 100,000 votes.

To compare, on June 26, 2013, during the floods, alberta.ca saw 126,339 page views.

Here’s a look at licence plates and their slogans across Canada:

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