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AMBER Alert 101

Amber Alerts - how they work and how police work with partner organizations.
Amber Alerts - how they work and how police work with partner organizations.

The AMBER Alert is a warning system that informs the public of abducted children believed to be in danger. Every province in Canada has an AMBER Alert program.

The system is only activated during the most serious, time-critical child abduction cases. It is not usually used for cases of parental abduction, unless the situation is life-threatening.

The program is named after nine-year-old Amber Hagerman, who was abducted and brutally murdered in Arlington, Texas, in 1996. The agency that oversees the program has created the acronym for “America’s Missing: Broadcast Emergency Response.”

Police agencies from each province have established protocols to provide broadcasters with information on confirmed abductions of children under the age of 18. The alert is issued when police have enough details to provide about the abduction.

Highway message signs inform motorists of the alert and provide details. Television stations and radio stations interrupt regular broadcasts to give details such as descriptions of suspects, victims, or vehicles involved.

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The system is activated in the area where authorities believe the child will most likely be located, and is usually active for five hours or less.

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Members of the public should watch for the child, suspect or vehicle described in the alert, and immediately inform police of any sightings.

 

To activate an AMBER Alert in Edmonton, all FOUR criteria must be met: 

Police believe a child, (or an adult with a proven mental or physical disability), has been abducted;
Police believe the child (or an adult with a proven mental or physical disability) is in danger of serious harm or death; 
There is enough descriptive information about the child (or adult with a proven mental or physical disability), abductor and mode of transportation to enable the public to identify these elements; 
The alert can be issued soon enough that there is a reasonable expectation the abductee could be returned, or the abductor apprehended.

AMBER Alert in Ontario:

 

Alert requests can only be made by OPP officers holding the rank of inspector or above. Requests are sent to OPP headquarters, and the GHQ 24-hour duty office ensures that they fit AMBER Alert criteria. The office contacts the media and is responsible for cancelling alerts.

Ontario’s AMBER Alert System was under the microscope after the disappearance and murder of Victoria Stafford in April 2009. The eight-year-old Woodstock, Ont., girl disappeared, but police said her case didn’t fit the criteria for an AMBER Alert and it was never activated.

In October 2009, the guidelines in Ontario were changed to allow police more “discretion” when deciding whether to issue an alert. Under the new rules, police must believe a child has been abducted; the old criteria required police to confirm a child had been abducted. Police now only require descriptive information about either the child, abductor or vehicle. Previously, officers acted under the premise that they required information on all three criteria.

In October 2010, Ontario’s AMBER Alert program logged on to Facebook, in an attempt to reach millions of the site’s users to find abducted children. You can log onto the page here. Similar pages have also been created for New Brunswick and Prince Edward Island.

You can also get AMBER Alerts sent directly to your mobile device by clicking here.

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