Welcome to Sao Paulo, ‘don’t react, scream or argue’ during robbery

WATCH: World Cup venue guide, Sao Paulo

A fun fact about Brazil, host of soccer’s World Cup next month: Its forests, rivers and lakes are home to the highest number of mammals, plants and fresh water fish species of any country on the planet.

Another fact? There are more than 25 homicides per 100,000 members of the population each year, giving it one of the highest murder rates in the world.

Indeed, Brazil is a study in contrasts for the world to discover when the country plays host for the month-long contest beginning June 12.

‘Do not react, scream or argue’

Authorities in Sao Paulo, one of 12 Brazilian cities now scrambling to complete preparations, have taken the unusual step (well, unusual perhaps outside of Brazil) to produce a pamphlet prepping visitors about how to avoid being killed during a robbery.

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“Do not react, scream or argue,” the pamphlet says, according to a report from Estadao de Sao Paulo, a local newspaper.

Failing to heed the brochures warnings may well result in “latrocinios,” or robbery leading to cold-blooded murder, a disturbing trend on the rise in densely populated Brazilian cities.

For travellers bound for matches in Sao Paulo, the largest city in Brazil – and with 30 million people living in the city and surrounding countryside, the largest city in the southern hemisphere period – authorities are advising not to flaunt flashy items such as jewelry or watches, and to be vigilant at all times.

GALLERY: Is Brazil ready to host the World Cup? 

This aerial view shot through an airplane window shows the Maracana stadium behind the Christ the Redeemer statue in Rio de Janeiro, Brazil, Tuesday, May 13, 2014. As opening day for the World Cup approaches, people continue to stage protests, some about the billions of dollars spent on the World Cup at a time of social hardship, but soccer is still a unifying force. The international soccer tournament will be the first in the South American nation since 1950. AP Photo/Felipe Dana
The view from inside the Maracana stadium during a press tour this week. The stadium will host the World Cup Final on July 13. AP Photo/Silvia Izquierdo
Work continues at the Arena da Baixada in the southern city of Curitiba. The host country had seven years to get ready for the World Cup, but it enters the final month of preparations with a lot yet to be done. The unfinished stadium was nearly excluded from the tournament by FIFA earlier this year. AP Photo/Denis Ferreira Netto
An aerial view of the Arena Pantanal in Cuiaba, Brazil from January. A worker at the World Cup stadium died on May 8 in an electrical accident. AP Photo/Portal da Copa, Jose Medeiros
Members of the Homeless Workers Movement protest against the money spent on the World Cup near Itaquerao stadium which will host the international soccer tournament's first match in Sao Paulo, Brazil, Thursday, May 15, 2014. AP Photo/Andre Penne
Labourers work on constructing Terminals 3 and 4 at the Sao Paulo/Guarulhos Governor Andre Franco Montoro International Airport in October. Getty Images
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This Sept. 11, 2013 file photo released by Portal da Copa 2014 shows an aerial view of the Galeao international airport in Rio de Janeiro, Brazil. (AP Photo/Portal da Copa 2014, Daniel Basil, File)
A collapsed metal structure sits on the ground at the Arena Corinthians, known locally as the Itaquerao, in Sao Paulo, Brazil, Thursday, Nov. 28, 2013. (AP Photo/Andre Penner). AP Photo/Andre Penner
This March 2014 file photo released by Portal da Copa, shows an aerial view of the Itaquerao stadium in Sao Paulo, Brazil. (AP Photo/Portal da Copa, Mauricio Simonetti, File)
Britain's Chancellor of the Exchequer George Osborne visits the Maracana stadium in Rio de Janeiro in early April. AP Photo/Silvia Izquierdo
Brazil's previous World Cup champions, from left, Zagallo, Marcos, Rivellino, Amarildo who holds the World Cup, and Bebeto pose for a photo below the Christ the Redeemer statue at the launch of the FIFA World Cup Trophy Tour in Rio de Janeiro, Brazil. AP Photo/Silvia Izquierdo, File
The World Cup trophy sits on display during the FIFA World Cup Trophy Tour at Maracana stadium. AP Photo/Felipe Dana
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Popular demand: Star Brazilian footballer Ronaldinho is putting his Rio de Janeiro mansion on the rental market during the World Cup. The five-bedroom house is available for the first 15 days of July for $15,500/day. AP Photo/Bruno Magalhaes, File

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