Quebec Liberals react to Peladeau’s jump into politics with attack ad

Ad released by the Quebec Liberal Party in reaction to Pierre Karl Peladeau’s jump into politics. Quebec Liberal Party

MONTREAL – The Quebec Liberal Party have reacted to Pierre Karl Peladeau’s jump into politics with a new ad.

It features an image of Peladeau with his fist raised in the air. The words “Determined to break up a country” are emblazoned across it.

The former media baron shook up the Quebec election campaign on Sunday, when he announced that he had decided to run for the Parti Quebecois in the riding of Saint-Jérôme.

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After building up media giant Quebecor over the past 25 years, he said he would like to devote himself to public service and help Quebec become a country.

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READ MORE: PQ announces star candidate: Quebecor mogul Pierre Karl Peladeau

Until recently Peladeau was the head of Quebecor Media Inc., which controls the tabloid newspaper Journal de Montreal, the French-language television network, TVA television network, the Sun tabloids and the Sun News Network.

Although, he rejected any suggestion that his entry into politics could represent a conflict of interest, he confirmed on Monday that he would work with the Ethics Commissioner to ensure there were no issues.

“I will respect the law, the Code of Ethics and Conduct for Members of the National Assembly, and all guidelines developed by the Ethics Commissioner and ethics,” said Pierre Karl Peladeau in a statement.

Peladeau’s jump into politics has prompted a backlash from Videotron clients and unions.

READ MORE: Calls for Videotron boycott after Peladeau joins the PQ

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