Oscar Mayer launches Lunchables…for adults
TORONTO – Don’t lie: you’ve walked past the Lunchables at the grocery store and snuck a box into your shopping cart, just to feel like a kid again. If you’re nostalgic for the tiny ham and cheese sandwiches, Oscar Mayer is looking out for you: it’s now selling Lunchables for adults.
So what do grown-up Lunchables look like? For starters, they’ve shed the orange and blue square packaging for a longer, sleeker black and yellow upgrade. Lunchables for adults is called P3 – or Portable Protein Pack. Each lunchbox has at least 13 grams of protein (they aren’t messing around here).
The grown-up Lunchables also has meats, cheese and nuts, but the mini chocolate bar didn’t make the cut. (Sorry!) So far, the varieties include turkey, chicken or ham paired with either cheddar or Colby-Jack and peanuts or almonds, according to Time.
“To sell Lunchables to adults, Oscar Mayer needed to solve two problems, stigma and health. The social stigma of an adult eating Lunchables was easy enough to solve: just call it something else. But applying to adults’ health consciousness was a bigger problem,” Fast Company wrote in its analysis on the new product. Enter protein.
See what Oscar Mayer did there? No shame, all ham and processed cheese protein party in your adult mouth.
Watch the latest P3 commercials here.
For now, P3 isn’t sold in Canada, Kraft told Global News. But just south of the border, they’re on sale for $1.79.
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