U.S. alcohol returning to Quebec liquor stores in limited quantities

Some American-made alcohol will be returning to SAQ shelves next week, but only temporarily.

The Quebec government has directed the province’s liquor board to sell off select U.S. products nearing their expiration dates.

Most of the items being liquidated are alcoholic creams and liqueurs and will be marked down by 15 per cent, beginning Feb. 12, according to a release from the SAQ.

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Officials estimate the sales will generate about $9 million, with all proceeds donated to Food Banks of Quebec.

The ban on importing new American alcohol products, introduced last year, remains in effect.

Quebec ordered the SAQ to stop selling and importing American alcohol in early March 2025 as a retaliatory measure against U.S. tariffs on Canadian goods, according to the government of Quebec.

2:30 Impact of Canadian bans of U.S. liquors being felt