Kenneth Cole has done it again.
On Thursday afternoon, a tweet went out from the official Kenneth Cole Twitter account, about “boots on the ground” – Twitter users were not impressed.
A number of angry people replied to the tweet, claiming it is referencing military action in Syria and accusing the brand of mocking war to sell products.
This isn’t the first time Kenneth Cole has ended up in hot water over a controversial tweet. In February 2011, Cole sparked outrage after sending a tweet referencing the violent protests in Egypt.
The tweet read:
“Millions are in uproar in #Cairo. Rumor is they heard our new spring collection is now available online…-KC”
Cole, who generally signs the tweets he send out personally with KC – later removed the tweet and apologized, tweeting “We weren’t intending to make light of a serious situation.”
However, this time around the tweet has some speculating that lobbing up these controversial Twitter-bombs is a tactic being used for “cheap shock value.”
In April, a tweet from the Kenneth Cole account joked about footwear following a controversial vote in the U.S. Senate on gun control.
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