MONTREAL — Air Canada says it is launching a search for a co-branded credit card partner for its new loyalty program.
The Montreal-based airline says it will be inviting key financial institutions to participate in a request for proposals to join the launch of the program in 2020.
WATCH: Air Canada ditching Aeroplan
Air Canada (TSX:AC) has served notice that it plans to end its relationship with Aeroplan parent Aimia (TSX:AIM).
READ MORE: Air Canada apologizes for Alberta mother’s ordeal on plane
Operating its own loyalty program is expected to deliver a pre-tax net present value of $2 billion to $2.5 billion over 15 years.
The move was announced Tuesday ahead of the company’s annual investor day.
- Delivery issue: Why Canada Post ‘must change’ to avoid collapse
- A spoonful of olive oil a day could reduce risk of death from dementia: study
- Canadian insurer rolls out pilot to assist in wildfire home protection
- Trans Mountain pipeline expansion will boost Canadian oil prices ‘for years’: MEG Energy
Comments