July 16, 2017 7:36 am
Updated: July 16, 2017 11:00 am

Experience Jasper Avenue showcases coming changes

Jasper Avenue in Edmonton on Thursday, October 22, 2015. ©2015 John Ulan

Courtesy: City of Edmonton
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The rejuvenation of downtown Edmonton continues, as the city takes steps to make Jasper Avenue a “main street.”

On Saturday, the Imagine Jasper Avenue project entered the next stage of development by transitioning into Experience Jasper Avenue.

READ MORE: Pedestrian-friendly transformation being tested along Edmonton’s Jasper Ave

The temporary demonstration, which launched with music, patios, and business displays, is meant to show the public what the stretch of the avenue is capable of.

“We were engaging the public for the last two years with plans and speaking, but today they’ve been able to feel how the plan can transform the avenue,” project manager Satya Gadidasu said.

“They can see the benefits of the permanent construction, how they can utilize the space.”

Watch below: The city is blocking off sections of roadway on Jasper Avenue to make more room for pedestrians. 


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The purpose of the Imagine Jasper Avenue project is to engage pedestrians and strike a balance between the community, the public and businesses in the area.

As per the city’s Main Street guidelines, the avenue would ideally function as not just a link between destinations, but a destination itself.

READ MORE: Questions raised over Jasper Ave streetscape quality

“We allocated the bus lane space for the pedestrians to use for patios,” Gadidasu explained. “It reduces the crossing distance for pedestrians to cross the avenue, and creates opportunities for businesses.”

Construction on the section between 109 Street and 115 sSreet is expected to begin in 2019.

Until Oct. 31, the public can head down to Experience Jasper Avenue and see what the permanent changes will bring.

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