The NBA is feeling a bit of a sting on Thursday after announcing that 64-year-old Grammy-winning artist Sting will headline the All-Star halftime show in Toronto next month.
The British singer, known for hits like “Roxanne” and “Desert Rose,” will perform the halftime show on Feb. 14 at the Air Canada Centre.
This is the first year that the All-Star game has been hosted by a city outside of the U.S.
Judging by the reaction on social media, many were surprised by the choice in musical talent for a sport that has the youngest audience among professional sports.
“What’s the overlap between NBA fans and Sting fans?” Adam Reisinger tweeted.
According to 2013 TV demographics compiled by The Atlantic, 45 per cent of NBA’s viewers ar under the 35-years-old.
“Hey @NBA, what about your league says, “yeah, the fans really need Sting to do half time of the All-Star game?” Joe Hova said.
Others pointed that some homegrown talent would have been a better choice for the halftime performance, such as Drake or The Weeknd.
Even Toronto city councillor and former mayor Rob Ford had an opinion on the choice of talent.
Here’s a look at some of the reaction:
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