Sweet trades for unwanted gifts: Skittles Pawn Shop opens in downtown Toronto
Looking for something to do with an unwanted Christmas gift? One pop-up shop in downtown Toronto is prepared to offer you a sweet deal.
The Skittles Holiday Pawn Shop is offering to trade Skittles for your unwanted or just plain bad presents you received this holiday season.
It’s the first time Wrigley, the company that owns Skittles, has ever done anything like this.
“Not only a Canadian original, but it’s an original idea that’s never been done anywhere else in the world,” Dan Alvo, director of marketing at Wrigley Canada, said to Global News.
Anyone can bring down anything (it doesn’t even have to be a rejected holiday gift) and the on-site appraiser will tell them how much candy it’s worth.
There’s been a constant stream of people throughout the store since it opened on Saturday, Alvo said. Items traded range from a glass fish (worth six bags of Skittles according to Alvo) to a bag of Licorice Allsorts (worth five packs according to twitter personality Andrew Gunadie.)
Haggling is how most people are getting the most bang for their buck. One twitter user claimed he saw a customer get 12 packs of the tasty treats for a single white glove.
If you’re worried they might run out of Skittles, think again. There’s no number yet on how many packs of the candy have been given away, but to ensure they didn’t run out, Alvro said they started with 50,000 packs in the store.
The idea came from the marketing team at Wrigley Canada after the company surveyed Canadians in November and found out what Alvo called a “sad holiday fact:” three quarters of Canadians received “bad” or unwanted holiday gifts.
“So we thought, ‘what could Skittles do to make the holidays happier?’”
The shop is only open for less than a week: Dec. 26-30, 2015, so if you want to get some sweet treats you’ll have to head downtown by Wednesday. YouTube personality Lilly Singh (username: iiSuperwomanii) is helping to promote the event on Monday with a meet and greet at the Queen Street location.
Officials said the items received will be donated to the Goodwill ReUse Centre in Scarborough.
© 2015 Shaw Media