TORONTO — When it comes to getting top dollar for your home, sometimes staging it can make all the difference.
Here are some questions and answers that might help you through the process.
Jennifer Walker, owner of Toronto-based Pearl Street Home Staging, defines it as “the process of determining and then highlighting a home’s best features to ensure it appeals to as wide an audience as possible. The goal is to make the home stand out in both pictures and in viewings so buyers walk away wanting to live there.”
Home staging can range in price. According to Walker, factors that influence the cost are:
READ MORE: Tips for selling your home
“The consultation is the first step. This is when the stager walks through the home with the agent and/or home owner,” she explained. “At this time the stager will compile notes and then write up a report with their recommendations.
“This starts at $200 and depends on the house size. For the actual staging prices vary widely because every home is unique in size and condition. For example, an occupied condo that requires no furniture rental or accessories would average $1,000 and a 1,200 square foot home with two bedrooms that requires rentals and accessories would average $3,500.”
“Staging your own home is often overwhelming and difficult because it’s hard for anyone to be objective about their own space,” Walker cautioned.
However, she recognizes that hiring a professional may not be in everyone’s budget. If your home is small, tidy, well-maintained and relatively new, there are definitely simple and cost-effective things you can do to get your home in the best possible shape for buyers.
“If you want to make a big impact on a small budget the most important thing you can do is paint.”
“Fresh paint conveys a clean, updated, well-cared for home,” Walker explained. “Choose a colour that is neutral and paint the entire main floor in that colour.
“Many sellers make the mistake of thinking that their favourite colours are going to be any potential buyer’s favourites as well. Make it easy for people to walk into your home and picture themselves living there. A neutral colour palette can go a long way in helping a buyer visualize their belongings in the space.”
She also offered this advice: If you aren’t sure what neutral colour works with your decor, invest in a consultation with a home stager. A stager can provide you with specific paint colours and will have access to trade discounts.
Here are Walker’s six tips:
For more information and advice on home staging, check out the infographic from Moshells below:
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