Watch above: Sticker campaign shaming drivers who stop in bike lanes. Peter Kim reports.
TORONTO – A new sticker campaign has been launched in Toronto targeting vehicles parked in bike lanes.
Shaming is the name of the game for a group of cyclists armed with lime green “I Parked in a Bike Lane” stickers eyeing careless drivers.
A website for the group says the idea started from two unnamed independent cyclists who wanted “to get drivers to think twice” about their actions.
“Parking and driving in bike lanes is not only inconsiderate and selfish, but also incredibly dangerous, especially for cyclists who are not comfortable integrating with the flow of traffic,” the website reads.
People who wish to take part are encouraged to purchase a pack of 20 stickers for $5 from the group’s website and place them on vehicles they see parked on bike routes across the city.
The founders of the campaign claims they are not associated with any businesses or bicycle collectives.
However, there is a warning for anyone who is involved in the sticker crusade: “If you choose to participate, please be safe and aware of your actions – you may be confronted with aggression or legal implications from drivers. Please take caution and use your judgement.”
Participants are encouraged to post photographs of the infractions on social media with the hashtag #IParkedInABikeLane. An Instagram account has already been started.
Fines of $150 are already in place for new enhanced bike lanes installed by the City of Toronto on Bathurst, Simcoe, Richmond and Adelaide streets.
Correction: A previous version of the story incorrectly stated the price of the stickers at $5 for 1000 stickers.
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