July 23, 2014 4:01 pm

Province eyes plan to make licence plates that benefit charities

CALGARY- Non-profits could soon have a new way to generate income: licence plates.

On Tuesday, the province unveiled a Support Our Troops plate to benefit the military, which will see $55 from each sale going to the Canadian Forces Morale and Welfare Services.

Now, they’re considering adding more plate designs to support Alberta’s non-profit groups.

Story continues below

“We started with Support Our Troops and we may have some more in the future that we’d open it up to,” explains Jessica Johnson from Service Alberta. “But we haven’t decided yet how that’s going to look.”

A similar program is already in effect in Ontario, where drivers can order personalized plates with a specific logo for charities or community groups.

“It’s a win-win solution for us,” says Nadia Hinds from the Canadian Cancer Society. “We have a lot of demands on our purse strings nowadays, and there are a lot of different causes other than cancer for sure.

“We are definitely looking forward to this opportunity.”

Meantime, the province denies a rumour that mountain scenes depicted on one of the potential plates are actually from Montana. They say it’s a stylized representation of the foothills, altered to fit the plate.

So far, that plate is the number one choice of Albertans who have voted for which new design they like best.

Report an error

Comments