World Cup final smashes Facebook, Twitter records
TORONTO – The World Cup final wasn’t just a big win for Germany – the game has earned the title of the most talked-about sports event in Facebook history.
The match, which ended with Germany’s Mario Goetze scoring the winner against Argentina in extra time, garnered a total of 280 million Facebook interactions by over 88 million users.
READ MORE: Germany wins World Cup 1-0 over Argentina
The game also broke records on Twitter.
The social network saw 618,725 tweets per minute after Goetze scored the winning goal, beating the previous record set just six days ago during Germany’s crushing defeat of Brazil.
And though 32.1 million tweets in total were sent during the World Cup final, that failed to surpass the record 35.6 million tweets sent after Brazil’s loss.
German player Lukas Podolski became an instant Twitter celebrity after tweeting a selfie – complete with teammate Bastian Schweinsteiger kissing him on the cheek – immediately after the team’s victory.
At time of publishing, the tweet had received over 89,000 retweets and 79,000 favourites.
Podolski later tweeted a selfie with German chancellor Angela Merkel and the World Cup trophy, which garnered over 25,000 retweets.
The World Cup has been a huge focus for both Facebook and Twitter. Both social networks added interactive features to its platforms for users to keep up to date with the games.
© Shaw Media, 2014