Soccer fans expected to litter social media with World Cup fan fever
TORONTO – From the enthusiastic team chants, to fierce team rivalries, there is no denying that soccer (or football) fans are some of the most passionate sports fans in the world.
And even though Canadians are known for their love of all things hockey, don’t be surprised if your Facebook feed becomes littered with soccer posts once the 2014 FIFA World Cup gets underway.
Facebook estimates that there are over four million soccer fans in Canada alone – and of the 1.2 billion people on Facebook, some 500 million are fans of “the beautiful game.” The social network counts you as a soccer fan if you “Like” a team or player’s page.
According to Facebook data, soccer fans are also more active on Facebook – and with intense matchups like England vs. Italy and Germany vs. Portugal there will certainly be lots to talk about.
Soccer fans post 1.4 times more photos, 1.5 times more videos, and post 2.7 more comments than the average user. For example, soccer fans were responsible for 16,467 status updates during a soccer match in March.
Twitter is also a go-to social platform for soccer fans.
In 2012, Twitter users broke the record for the most sports-related tweets-per-second during a Champions League game between Barcelona and Chelsea.
During the game, 13,684 tweets per second were sent, which exceeded the 12,233 tweets per second record set during the 2012 Super Bowl.
© Shaw Media, 2014