Fragrance company apologizes after Walker commercial airs

ABOVE: Watch the Davidoff Cool Water commercial starring Paul Walker.

TORONTO — The company behind Davidoff Cool Water cologne have formally apologized after a commercial featuring Paul Walker aired on television in the wake of his death Saturday.

The commercial, showing Walker behind the wheel of a sports car before stripping off his shirt and diving into the ocean, was broadcast during a soccer match in the U.K. on Sunday.

Michael Scannavini, CEO of Cody Inc. issued a statement insisting the company is working to ensure the ads are pulled from the airwaves.

“We send our deepest and most sincere condolences to Paul’s family, friends and fans around the world,” he said. “We apologise for any upset that may have been caused by those that were aired subsequent to his death.”

Cody announced in early 2011 that Walker had signed on to promote Davidoff Cool Water.

“As the face of Davidoff Cool Water, Paul contributed to the National Geographic ‘Love the Ocean’ campaign, whose mission is to protect the ocean,” the statement read. “His talent, generosity and passion for giving back were admirable.”