Why Ronaldo’s Coca-Cola and Pogba’s Heineken snubs will have sponsors rethinking their strategy
Videos
-
Why Ronaldo’s Coca-Cola and Pogba’s Heineken snubs will have sponsors rethinking their strategy
02:08 | June 16, 2021
-
‘Coalition of the Willing’ leaders pose for family photo in Paris
00:52 | January 6, 2026
-
Canada eliminated from World Junior Hockey Championship
00:47 | January 5, 2026
-
A look back at the trial that rocked the hockey world: World junior stars face allegations of sexual assault
06:45 | January 1, 2026
-
Canada’s 2026 Olympic men’s hockey roster unveiled
01:50 | December 31, 2025
-
Global News at 6 Toronto: December 30, 2025
21:25 | December 30, 2025
-
Underwater chess sees new world champion, players submerged in deep pool
00:23 | December 30, 2025
-
Looking back at the historic Blue Jays run
05:53 | December 30, 2025
-
World Darts Championship now a Christmas tradition in London
02:01 | December 29, 2025
-
The magical run of the Toronto Blue Jays
07:11 | December 26, 2025
-
‘Heated Rivalry’ sparks conversation on identity, inclusion in sports
02:02 | December 22, 2025
-
Skate Canada at odds with Alberta government over transgender law
02:00 | December 17, 2025
-
NHL worried about Milan’s unfinished Olympic hockey arena
01:57 | December 10, 2025
-
NHL players would skip Winter Olympics in Milan if ice rink unsafe, say officials
01:05 | December 10, 2025
-
Winnipeg Jets spread Christmas cheer to children
01:03 | December 8, 2025
-
Planning to catch a World Cup in Toronto or Vancouver? Here’s the FIFA schedule
02:05 | December 6, 2025
-
FIFA Men’s World Cup 2026: Who Team Canada will face in Group B
02:24 | December 5, 2025
-
‘Saints and Warriors’ documentary highlights the hopes, hoops and hurdles of the Haida Gwaii
01:58 | December 4, 2025
-
Canadian swimmer Penny Oleksiak banned from competition until 2027
02:06 | November 25, 2025
-
Canadian Olympic swimmer Penny Oleksiak banned for violating anti-doping rule
00:35 | November 25, 2025
-
Sports betting ads need to be scrapped, senators urge in letter to Carney
02:21 | November 22, 2025
-
Saskatchewan Roughriders motivated to “run it back” after Grey Cup win
08:44 | November 19, 2025
-
Grey Cup: Saskatchewan Roughriders celebrate win with parade in Regina
01:12 | November 18, 2025
-
Carney gets mixed reaction from CFL fans during Grey Cup coin toss
00:33 | November 17, 2025
-
Fans excited ahead of 112th Grey Cup final in Winnipeg
02:13 | November 16, 2025
-
Canada announces major funding boost for women’s sports league
02:05 | November 15, 2025
-
112th Grey Cup: Fans descend on Winnipeg as Saskatchewan faces Montreal
01:43 | November 14, 2025
-
Saint Mary’s Huskies set to host the Uteck Bowl
02:05 | November 14, 2025
-
Trump gets boos, cheers at NFL game
00:43 | November 10, 2025
-
‘I’m truly sorry’: Prince Harry apologizes to Toronto for wearing Dodgers hat, blames bald spot
01:46 | November 7, 2025
-
Blue Jays 50/50 jackpot winner worth $25M from World Series run from Oshawa, Ont.
00:35 | November 4, 2025
-
What’s next for the Blue Jays after their World Series heartbreak?
01:57 | November 3, 2025
-
Why Ronaldo’s Coca-Cola and Pogba’s Heineken snubs will have sponsors rethinking their strategy
02:08 | June 16, 2021
-
‘Coalition of the Willing’ leaders pose for family photo in Paris
00:52 | January 6, 2026
-
Canada eliminated from World Junior Hockey Championship
00:47 | January 5, 2026
-
A look back at the trial that rocked the hockey world: World junior stars face allegations of sexual assault
06:45 | January 1, 2026
-
Canada’s 2026 Olympic men’s hockey roster unveiled
01:50 | December 31, 2025
-
Global News at 6 Toronto: December 30, 2025
21:25 | December 30, 2025
-
Underwater chess sees new world champion, players submerged in deep pool
00:23 | December 30, 2025
-
Looking back at the historic Blue Jays run
05:53 | December 30, 2025
-
World Darts Championship now a Christmas tradition in London
02:01 | December 29, 2025
-
The magical run of the Toronto Blue Jays
07:11 | December 26, 2025
-
‘Heated Rivalry’ sparks conversation on identity, inclusion in sports
02:02 | December 22, 2025
-
Skate Canada at odds with Alberta government over transgender law
02:00 | December 17, 2025
-
NHL worried about Milan’s unfinished Olympic hockey arena
01:57 | December 10, 2025
-
NHL players would skip Winter Olympics in Milan if ice rink unsafe, say officials
01:05 | December 10, 2025
-
Winnipeg Jets spread Christmas cheer to children
01:03 | December 8, 2025
-
Planning to catch a World Cup in Toronto or Vancouver? Here’s the FIFA schedule
02:05 | December 6, 2025
-
FIFA Men’s World Cup 2026: Who Team Canada will face in Group B
02:24 | December 5, 2025
-
‘Saints and Warriors’ documentary highlights the hopes, hoops and hurdles of the Haida Gwaii
01:58 | December 4, 2025
-
Canadian swimmer Penny Oleksiak banned from competition until 2027
02:06 | November 25, 2025
-
Canadian Olympic swimmer Penny Oleksiak banned for violating anti-doping rule
00:35 | November 25, 2025
-
Sports betting ads need to be scrapped, senators urge in letter to Carney
02:21 | November 22, 2025
-
Saskatchewan Roughriders motivated to “run it back” after Grey Cup win
08:44 | November 19, 2025
-
Grey Cup: Saskatchewan Roughriders celebrate win with parade in Regina
01:12 | November 18, 2025
-
Carney gets mixed reaction from CFL fans during Grey Cup coin toss
00:33 | November 17, 2025
-
Fans excited ahead of 112th Grey Cup final in Winnipeg
02:13 | November 16, 2025
-
Canada announces major funding boost for women’s sports league
02:05 | November 15, 2025
-
112th Grey Cup: Fans descend on Winnipeg as Saskatchewan faces Montreal
01:43 | November 14, 2025
-
Saint Mary’s Huskies set to host the Uteck Bowl
02:05 | November 14, 2025
-
Trump gets boos, cheers at NFL game
00:43 | November 10, 2025
-
‘I’m truly sorry’: Prince Harry apologizes to Toronto for wearing Dodgers hat, blames bald spot
01:46 | November 7, 2025
-
Blue Jays 50/50 jackpot winner worth $25M from World Series run from Oshawa, Ont.
00:35 | November 4, 2025
-
What’s next for the Blue Jays after their World Series heartbreak?
01:57 | November 3, 2025
Why Ronaldo’s Coca-Cola and Pogba’s Heineken snubs will have sponsors rethinking their strategy
Description
June 16, 2021
Brands are likely to rethink their sponsorship strategy after soccer superstars Cristiano Ronaldo and Paul Pogba snubbed Coca-Cola and Heineken at Euro 2020 press conferences, according to a marketing expert.
-
Why Ronaldo’s Coca-Cola and Pogba’s Heineken snubs will have sponsors rethinking their strategy02:08 | June 16, 2021 -
‘Coalition of the Willing’ leaders pose for family photo in Paris00:52 | January 6, 2026 -
Canada eliminated from World Junior Hockey Championship00:47 | January 5, 2026 -
A look back at the trial that rocked the hockey world: World junior stars face allegations of sexual assault06:45 | January 1, 2026 -
Canada’s 2026 Olympic men’s hockey roster unveiled01:50 | December 31, 2025 -
Global News at 6 Toronto: December 30, 202521:25 | December 30, 2025 -
Underwater chess sees new world champion, players submerged in deep pool00:23 | December 30, 2025 -
Looking back at the historic Blue Jays run05:53 | December 30, 2025 -
World Darts Championship now a Christmas tradition in London02:01 | December 29, 2025 -
The magical run of the Toronto Blue Jays07:11 | December 26, 2025 -
‘Heated Rivalry’ sparks conversation on identity, inclusion in sports02:02 | December 22, 2025 -
Skate Canada at odds with Alberta government over transgender law02:00 | December 17, 2025 -
NHL worried about Milan’s unfinished Olympic hockey arena01:57 | December 10, 2025 -
NHL players would skip Winter Olympics in Milan if ice rink unsafe, say officials01:05 | December 10, 2025 -
Winnipeg Jets spread Christmas cheer to children01:03 | December 8, 2025 -
Planning to catch a World Cup in Toronto or Vancouver? Here’s the FIFA schedule02:05 | December 6, 2025 -
FIFA Men’s World Cup 2026: Who Team Canada will face in Group B02:24 | December 5, 2025 -
‘Saints and Warriors’ documentary highlights the hopes, hoops and hurdles of the Haida Gwaii01:58 | December 4, 2025 -
Canadian swimmer Penny Oleksiak banned from competition until 202702:06 | November 25, 2025 -
Canadian Olympic swimmer Penny Oleksiak banned for violating anti-doping rule00:35 | November 25, 2025 -
Sports betting ads need to be scrapped, senators urge in letter to Carney02:21 | November 22, 2025 -
Saskatchewan Roughriders motivated to “run it back” after Grey Cup win08:44 | November 19, 2025 -
Grey Cup: Saskatchewan Roughriders celebrate win with parade in Regina01:12 | November 18, 2025 -
Carney gets mixed reaction from CFL fans during Grey Cup coin toss00:33 | November 17, 2025 -
Fans excited ahead of 112th Grey Cup final in Winnipeg02:13 | November 16, 2025 -
Canada announces major funding boost for women’s sports league02:05 | November 15, 2025 -
112th Grey Cup: Fans descend on Winnipeg as Saskatchewan faces Montreal01:43 | November 14, 2025 -
Saint Mary’s Huskies set to host the Uteck Bowl02:05 | November 14, 2025 -
Trump gets boos, cheers at NFL game00:43 | November 10, 2025 -
‘I’m truly sorry’: Prince Harry apologizes to Toronto for wearing Dodgers hat, blames bald spot01:46 | November 7, 2025 -
Blue Jays 50/50 jackpot winner worth $25M from World Series run from Oshawa, Ont.00:35 | November 4, 2025 -
What’s next for the Blue Jays after their World Series heartbreak?01:57 | November 3, 2025
-
Why Ronaldo’s Coca-Cola and Pogba’s Heineken snubs will have sponsors rethinking their strategy02:08 | June 16, 2021
-
‘Coalition of the Willing’ leaders pose for family photo in Paris00:52 | January 6, 2026
-
Canada eliminated from World Junior Hockey Championship00:47 | January 5, 2026
-
A look back at the trial that rocked the hockey world: World junior stars face allegations of sexual assault06:45 | January 1, 2026
-
Canada’s 2026 Olympic men’s hockey roster unveiled01:50 | December 31, 2025
-
Global News at 6 Toronto: December 30, 202521:25 | December 30, 2025
-
Underwater chess sees new world champion, players submerged in deep pool00:23 | December 30, 2025
-
Looking back at the historic Blue Jays run05:53 | December 30, 2025
-
World Darts Championship now a Christmas tradition in London02:01 | December 29, 2025
-
The magical run of the Toronto Blue Jays07:11 | December 26, 2025
-
‘Heated Rivalry’ sparks conversation on identity, inclusion in sports02:02 | December 22, 2025
-
Skate Canada at odds with Alberta government over transgender law02:00 | December 17, 2025
-
NHL worried about Milan’s unfinished Olympic hockey arena01:57 | December 10, 2025
-
NHL players would skip Winter Olympics in Milan if ice rink unsafe, say officials01:05 | December 10, 2025
-
Winnipeg Jets spread Christmas cheer to children01:03 | December 8, 2025
-
Planning to catch a World Cup in Toronto or Vancouver? Here’s the FIFA schedule02:05 | December 6, 2025
-
FIFA Men’s World Cup 2026: Who Team Canada will face in Group B02:24 | December 5, 2025
-
‘Saints and Warriors’ documentary highlights the hopes, hoops and hurdles of the Haida Gwaii01:58 | December 4, 2025
-
Canadian swimmer Penny Oleksiak banned from competition until 202702:06 | November 25, 2025
-
Canadian Olympic swimmer Penny Oleksiak banned for violating anti-doping rule00:35 | November 25, 2025
-
Sports betting ads need to be scrapped, senators urge in letter to Carney02:21 | November 22, 2025
-
Saskatchewan Roughriders motivated to “run it back” after Grey Cup win08:44 | November 19, 2025
-
Grey Cup: Saskatchewan Roughriders celebrate win with parade in Regina01:12 | November 18, 2025
-
Carney gets mixed reaction from CFL fans during Grey Cup coin toss00:33 | November 17, 2025
-
Fans excited ahead of 112th Grey Cup final in Winnipeg02:13 | November 16, 2025
-
Canada announces major funding boost for women’s sports league02:05 | November 15, 2025
-
112th Grey Cup: Fans descend on Winnipeg as Saskatchewan faces Montreal01:43 | November 14, 2025
-
Saint Mary’s Huskies set to host the Uteck Bowl02:05 | November 14, 2025
-
Trump gets boos, cheers at NFL game00:43 | November 10, 2025
-
‘I’m truly sorry’: Prince Harry apologizes to Toronto for wearing Dodgers hat, blames bald spot01:46 | November 7, 2025
-
Blue Jays 50/50 jackpot winner worth $25M from World Series run from Oshawa, Ont.00:35 | November 4, 2025
-
What’s next for the Blue Jays after their World Series heartbreak?01:57 | November 3, 2025
Why Ronaldo’s Coca-Cola and Pogba’s Heineken snubs will have sponsors rethinking their strategy
Description
June 16, 2021
Brands are likely to rethink their sponsorship strategy after soccer superstars Cristiano Ronaldo and Paul Pogba snubbed Coca-Cola and Heineken at Euro 2020 press conferences, according to a marketing expert.
National News
-
Venezuela’s acting president declares 7-day period of mourning for soldiers killed in U.S. strikes1:416 hours ago -
‘It’s a disaster’: Kosovo battles floods, blackouts as heavy rains lash country2:198 hours ago -
Canada mandates front-of-package warnings for foods high in fat, sugar or sodium0:248 hours ago -
Business Matters: Warner Bros. Discovery rejects revised Paramount Skydance buyout bid2:368 hours ago -
It’s time for Chrystia Freeland to answer some questions about her new job in Ukraine8:248 hours ago -
Need some extra help with your New Year’s resolutions?4:149 hours ago -
Health Matters: Novo Nordisk Canada may offer cheaper drug options2:348 hours ago -
CES 2026 highlights: Looking at the latest innovations in AI, TV, robotics and more!7:108 hours ago -
Disney Drama: Ashley Tisdale, Hillary Duff’s husband feud over claims of “toxic” mom’s group5:298 hours ago -
The Morning Show: January 745:419 hours ago
Advertisement
Top News
-
‘It’s a disaster’: Kosovo battles floods, blackouts as heavy rains lash country2:198 hours ago -
CES 2026 highlights: Looking at the latest innovations in AI, TV, robotics and more!7:108 hours ago -
Disney Drama: Ashley Tisdale, Hillary Duff’s husband feud over claims of “toxic” mom’s group5:298 hours ago -
Canadian scientists discover new galaxies that defy theory1:598 hours ago -
Europe rejects Trump’s Greenland ambitions after Venezuela strikes2:1321 hours ago -
Swiss bar fire: Town mayor ‘deeply regrets’ Le Constellation went 5+ years without safety inspection2:051 day ago -
Rob Reiner murder: Police say Nick Reiner taken off suicide watch, still dealing with “mental disability”4:451 day ago -
Maduro pleads not guilty in NYC courtroom as case put on hold until March3:571 day ago -
Saudi-UAE rift leaves 600 tourists stranded on remote Yemeni island2:111 day ago -
Carney addresses Canada’s future in the Arctic as U.S. doubles down on annexing Greenland1:151 day ago
Sponsored Content
Global National
-
Global National: Jan. 622:4223 hours ago -
Global National: Jan. 522:302 days ago -
Global National: Jan. 421:323 days ago -
Global National: Jan. 321:564 days ago -
Global National: Jan. 222:025 days ago -
Global National: Jan. 122:006 days ago -
Global National: Dec. 3122:087 days ago -
Global National: Dec. 3022:061 week ago -
Global National: Dec. 2921:341 week ago -
Global National: Dec. 2722:062 weeks ago
Trending
-
WestJet passenger says he was ‘fat-shamed’ by staff on flight to Mexico1:5921 hours ago -
Nova Scotia teen dies after being attacked by 3 dogs1:341 day ago -
Canadian fugitive arrested in Spain over major Desjardins data leak2:1122 hours ago -
‘Planned and deliberate act’: Arrest made in murder of UofT student from India1:359 hours ago -
Former UN ambassador warns Canada after recent U.S. actions2:208 hours ago
Canada
-
Restaurant offers Bo Bichette free steak for life if he re-signs with Blue Jays5:118 hours ago -
Calgary woman continues desperate search for sibling missing for 6 months2:048 hours ago -
Ruptured Calgary feeder main won’t run at full capacity even after repairs2:008 hours ago -
Calgary woman faces serious charge after dangerous prank was posted online1:128 hours ago -
Former UN ambassador warns Canada after recent U.S. actions2:208 hours ago -
Carney responds to Chrystia Freeland’s departure0:588 hours ago -
Canadian fugitive arrested in Spain over major Desjardins data leak2:1122 hours ago -
WestJet passenger says he was ‘fat-shamed’ by staff on flight to Mexico1:5921 hours ago -
Poilievre pushes for pipeline approval amid uncertainty in Venezuela2:0522 hours ago -
Residents in Regina gather to protest U.S. actions in Venezuela1:261 day ago
U.S. News
-
Business Matters: Warner Bros. Discovery rejects revised Paramount Skydance buyout bid2:368 hours ago -
‘Fell for president’s lies’: Ex-MAGA woman breaks down, apologizes on Capitol attack anniversary4:598 hours ago -
Trump backs Maduro ally in Venezuela, sidelines opposition leader Machado3:538 hours ago -
Changes to U.S. CDC child vaccine recommendations spark backlash2:1222 hours ago -
5-year anniversary of Jan. 6 capital riot0:371 day ago -
Venezuela’s Maduro has dramatic day in U.S. court, pleads not guilty2:161 day ago -
Man detained after windows smashed at JD Vance’s Ohio home0:292 days ago -
U.S. Supreme court set to hear over a dozen cases testing limits of Trump’s power2:332 days ago -
Is Donald Trump putting his interests before those of U.S. and allies?2:252 days ago -
Zohran Mamdani sworn in as New York City mayor in historic New Year’s Day ceremony3:346 days ago
Advertisement
World
-
Venezuela’s acting president declares 7-day period of mourning for soldiers killed in U.S. strikes1:416 hours ago -
‘It’s a disaster’: Kosovo battles floods, blackouts as heavy rains lash country2:198 hours ago -
Venezuela situation increasing pipeline approval pressure2:0521 hours ago -
B.C. government trade mission to India under scrutiny2:201 day ago -
Swiss bar fire: Town mayor ‘deeply regrets’ Le Constellation went 5+ years without safety inspection2:051 day ago -
Residents in Regina gather to protest U.S. actions in Venezuela1:261 day ago -
Maduro pleads not guilty in NYC courtroom as case put on hold until March3:571 day ago -
Saudi-UAE rift leaves 600 tourists stranded on remote Yemeni island2:111 day ago -
What Trump’s takeover in Venezuela means for Canada5:411 day ago -
Carney addresses Canada’s future in the Arctic as U.S. doubles down on annexing Greenland1:151 day ago
Politics
-
Venezuela’s acting president declares 7-day period of mourning for soldiers killed in U.S. strikes1:416 hours ago -
B.C. moving to deregulate traditional Chinese medicine4:198 hours ago -
TTC budget decisions loom as riders push for reliability amid growing demand5:0510 hours ago -
Ruptured Calgary feeder main won’t run at full capacity even after repairs2:008 hours ago -
Fredericton police K-9 graduates get badges2:0021 hours ago -
Public school officials call for more support to retrain teachers in Nova Scotia2:0021 hours ago -
de Jong says NDP government disregarded concerns about Interpretation Amendment Act2:0721 hours ago -
Global News at 6 Halifax: Jan. 612:2623 hours ago -
Victoria businessman frustrated with E-Comm2:0021 hours ago -
Global News at 6 Calgary: Jan.614:5123 hours ago
Health and Wellness
-
Health Matters: Novo Nordisk Canada may offer cheaper drug options2:348 hours ago -
B.C. moving to deregulate traditional Chinese medicine4:198 hours ago -
Supervised consumption sites aren’t linked to increased crime: study1:5621 hours ago -
Health Matters: Protecting yourself from cervical cancer5:151 day ago -
Laval man credits experimental treatment with saving his life2:011 day ago -
New frostbite treatment works to reduce amputation numbers1:512 days ago -
Novo Nordisk launches new weight loss pill in U.S.1:492 days ago -
Flu season increasing emergency room wait times2:042 days ago -
Manitobans living healthier lives, but diabetes still a concern5:372 days ago -
Edmonton father dies waiting to see a doctor in hospital E.R.2:062 weeks ago
Advertisement
Investigative News
-
One of Canada’s 1st convicted terrorists is denied parole1:572 weeks ago -
Advocacy group fears Manitoba inmate being targeted by jail guards2:123 weeks ago -
Fighting the addictions crisis in northern Manitoba’s Nisichawayasihk Cree Nation5:023 weeks ago -
‘They can shoot me’: Fear-stricken Ontario family speaks after Bishnoi gang violence in Canada2:513 weeks ago -
Government responds to allegations of widespread fraud at Social Development and Poverty Reduction ministry3:301 month ago -
Ontario’s landfill crisis: The cost of inaction2:532 months ago -
Russian snipers using Canadian rifles in Ukraine despite sanctions2:382 months ago -
Canada fails to deport Iranian regime member2:023 months ago -
Police defend handling of information on arrest overseas of wanted B.C. fugitive2:383 months ago -
‘ChatGPT was helping’: Kenyan human trafficking survivor reveals AI role in Myanmar scam centres2:524 months ago
News Bloopers
-
‘Amoosing’ cow leaves Global News Morning crew in stitches1:594 weeks ago -
‘Can’t use that on TV’: Watch a Global News reporter jump from the highest bungee jump in Canada0:378 months ago -
Black bear in tree has rough landing after being tranquilized at Halifax-area park0:4916 months ago -
Edmonton, B.C. morning show hosts settle NHL playoff bet3:0520 months ago -
‘You can’t make this stuff up:’ Loud clap of thunder interrupts live TV segment at pivotal moment0:2527 months ago -
Fun times? Global News personalities help clear snow in search of ‘fun’ story2:0038 months ago -
‘Buzzworthy moment’: Colin D’Mello recaps Doug Ford accidentally swallowing a bee1:5741 months ago -
‘Did you just call me daddy?’: Morning show hosts can’t hold back laughter after on-air mixup1:1541 months ago -
B.C. dad hoping to see his cloud photo on TV get his wish following viral TikTok campaign2:1245 months ago -
Bloopers: Phil Darlington slips, slides and falls in these Our Winter City outtakes1:3839 months ago