
Why Ronaldo’s Coca-Cola and Pogba’s Heineken snubs will have sponsors rethinking their strategy
Videos
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Why Ronaldo’s Coca-Cola and Pogba’s Heineken snubs will have sponsors rethinking their strategy
02:08 | June 16, 2021
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Why Ronaldo’s Coca-Cola and Pogba’s Heineken snubs will have sponsors rethinking their strategy
02:08 | June 16, 2021
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00:26 | March 11, 2025
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01:57 | March 10, 2025
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Elimination Chamber: Sami Zayn previews his epic match with Kevin Owens
02:28 | February 28, 2025
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Wayne Gretzky draws mixed reaction during appearance at 4 Nations Final
01:56 | February 21, 2025
-
Canadian pride on display after 4 Nations victory against U.S.
01:49 | February 21, 2025
-
Fans celebrate Canada’s victory against US in 4 Nations final
02:28 | February 21, 2025
-
Canadian anthem singer changes lyric to protest Trump remarks at 4-nations championship
00:33 | February 21, 2025
-
Squire Barnes 4 Nations Final
04:03 | February 20, 2025
-
4 Nations Face-Off: Canada, U.S. expect ‘intense’ and ’emotional’ rematch
01:53 | February 18, 2025
-
Invictus Games: wounded veterans find strength through sport
02:14 | February 15, 2025
-
National pride on display at Canada’s 4 Nations Face-Off opener
01:47 | February 13, 2025
-
Ontario minor hockey team penalized with 14 losses over paperwork error
00:29 | February 12, 2025
-
‘A lot of pride’: NHL players pumped for 4 Nations Face-Off
01:51 | February 11, 2025
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Taylor Swift booed by fans at Super Bowl LIX in New Orleans
00:21 | February 10, 2025
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Canadian bars boycott Super Bowl show in protest of Trump tariffs
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2025 Super Bowl ad space goes for $8 million
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05:01 | February 9, 2025
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‘War on women’s sports is over’: Trump executive order bans trans athletes from female sports
03:14 | February 5, 2025
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Toronto skating coach returns from Kansas after fatal D.C. plane crash
01:40 | January 31, 2025
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D.C. plane crash: Young figure skaters among victims
01:56 | January 30, 2025
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Showcase for young Canadian football players kicks off in Vaughan
04:42 | January 17, 2025
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Ágnes Keleti, oldest Olympic gold medallist, dies at 103
01:56 | January 2, 2025
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How women’s sports went mainstream in 2024
03:46 | December 26, 2024
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Canada’s most Googled words are in, here’s what mattered most in 2024
02:08 | December 11, 2024
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Why the Mets are signing Juan Soto to record $765M, 15-year contract
01:59 | December 9, 2024
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Hockey and head health: Significant CTE risk for players highlighted in new study
02:09 | December 4, 2024
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Gaudreau brothers to be honoured as Flames host Blue Jackets
01:38 | December 3, 2024
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PWHL drops puck on 2nd season after major 1st year success
02:06 | November 30, 2024
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Toronto traffic forces NHL’s Utah players to walk to arena
01:48 | November 25, 2024
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World Juniors sex assault case: Court to hear legal arguments of 5 hockey players
00:41 | November 25, 2024
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NFL issues security alert over possible crime syndicate targeting players’ homes
01:25 | November 22, 2024
Why Ronaldo’s Coca-Cola and Pogba’s Heineken snubs will have sponsors rethinking their strategy
Description
June 16, 2021
Brands are likely to rethink their sponsorship strategy after soccer superstars Cristiano Ronaldo and Paul Pogba snubbed Coca-Cola and Heineken at Euro 2020 press conferences, according to a marketing expert.
-
Why Ronaldo’s Coca-Cola and Pogba’s Heineken snubs will have sponsors rethinking their strategy02:08 | June 16, 2021
-
High school relay runner hit in head with baton by opponent00:26 | March 11, 2025
-
Premier Ford calls on Alberta’s Smith to introduce energy export tax01:57 | March 10, 2025
-
Elimination Chamber: Sami Zayn previews his epic match with Kevin Owens02:28 | February 28, 2025
-
Wayne Gretzky draws mixed reaction during appearance at 4 Nations Final01:56 | February 21, 2025
-
Canadian pride on display after 4 Nations victory against U.S.01:49 | February 21, 2025
-
Fans celebrate Canada’s victory against US in 4 Nations final02:28 | February 21, 2025
-
Canadian anthem singer changes lyric to protest Trump remarks at 4-nations championship00:33 | February 21, 2025
-
Squire Barnes 4 Nations Final04:03 | February 20, 2025
-
4 Nations Face-Off: Canada, U.S. expect ‘intense’ and ’emotional’ rematch01:53 | February 18, 2025
-
Invictus Games: wounded veterans find strength through sport02:14 | February 15, 2025
-
National pride on display at Canada’s 4 Nations Face-Off opener01:47 | February 13, 2025
-
Ontario minor hockey team penalized with 14 losses over paperwork error00:29 | February 12, 2025
-
‘A lot of pride’: NHL players pumped for 4 Nations Face-Off01:51 | February 11, 2025
-
Taylor Swift booed by fans at Super Bowl LIX in New Orleans00:21 | February 10, 2025
-
Canadian bars boycott Super Bowl show in protest of Trump tariffs02:05 | February 9, 2025
-
2025 Super Bowl ad space goes for $8 million03:51 | February 9, 2025
-
Super Bowl LIX: Kansas City Chiefs vs. Philadelphia Eagles05:01 | February 9, 2025
-
‘War on women’s sports is over’: Trump executive order bans trans athletes from female sports03:14 | February 5, 2025
-
Toronto skating coach returns from Kansas after fatal D.C. plane crash01:40 | January 31, 2025
-
D.C. plane crash: Young figure skaters among victims01:56 | January 30, 2025
-
Showcase for young Canadian football players kicks off in Vaughan04:42 | January 17, 2025
-
Ágnes Keleti, oldest Olympic gold medallist, dies at 10301:56 | January 2, 2025
-
How women’s sports went mainstream in 202403:46 | December 26, 2024
-
Canada’s most Googled words are in, here’s what mattered most in 202402:08 | December 11, 2024
-
Why the Mets are signing Juan Soto to record $765M, 15-year contract01:59 | December 9, 2024
-
Hockey and head health: Significant CTE risk for players highlighted in new study02:09 | December 4, 2024
-
Gaudreau brothers to be honoured as Flames host Blue Jackets01:38 | December 3, 2024
-
PWHL drops puck on 2nd season after major 1st year success02:06 | November 30, 2024
-
Toronto traffic forces NHL’s Utah players to walk to arena01:48 | November 25, 2024
-
World Juniors sex assault case: Court to hear legal arguments of 5 hockey players00:41 | November 25, 2024
-
NFL issues security alert over possible crime syndicate targeting players’ homes01:25 | November 22, 2024
-
Why Ronaldo’s Coca-Cola and Pogba’s Heineken snubs will have sponsors rethinking their strategy02:08 | June 16, 2021
-
High school relay runner hit in head with baton by opponent00:26 | March 11, 2025
-
Premier Ford calls on Alberta’s Smith to introduce energy export tax01:57 | March 10, 2025
-
Elimination Chamber: Sami Zayn previews his epic match with Kevin Owens02:28 | February 28, 2025
-
Wayne Gretzky draws mixed reaction during appearance at 4 Nations Final01:56 | February 21, 2025
-
Canadian pride on display after 4 Nations victory against U.S.01:49 | February 21, 2025
-
Fans celebrate Canada’s victory against US in 4 Nations final02:28 | February 21, 2025
-
Canadian anthem singer changes lyric to protest Trump remarks at 4-nations championship00:33 | February 21, 2025
-
Squire Barnes 4 Nations Final04:03 | February 20, 2025
-
4 Nations Face-Off: Canada, U.S. expect ‘intense’ and ’emotional’ rematch01:53 | February 18, 2025
-
Invictus Games: wounded veterans find strength through sport02:14 | February 15, 2025
-
National pride on display at Canada’s 4 Nations Face-Off opener01:47 | February 13, 2025
-
Ontario minor hockey team penalized with 14 losses over paperwork error00:29 | February 12, 2025
-
‘A lot of pride’: NHL players pumped for 4 Nations Face-Off01:51 | February 11, 2025
-
Taylor Swift booed by fans at Super Bowl LIX in New Orleans00:21 | February 10, 2025
-
Canadian bars boycott Super Bowl show in protest of Trump tariffs02:05 | February 9, 2025
-
2025 Super Bowl ad space goes for $8 million03:51 | February 9, 2025
-
Super Bowl LIX: Kansas City Chiefs vs. Philadelphia Eagles05:01 | February 9, 2025
-
‘War on women’s sports is over’: Trump executive order bans trans athletes from female sports03:14 | February 5, 2025
-
Toronto skating coach returns from Kansas after fatal D.C. plane crash01:40 | January 31, 2025
-
D.C. plane crash: Young figure skaters among victims01:56 | January 30, 2025
-
Showcase for young Canadian football players kicks off in Vaughan04:42 | January 17, 2025
-
Ágnes Keleti, oldest Olympic gold medallist, dies at 10301:56 | January 2, 2025
-
How women’s sports went mainstream in 202403:46 | December 26, 2024
-
Canada’s most Googled words are in, here’s what mattered most in 202402:08 | December 11, 2024
-
Why the Mets are signing Juan Soto to record $765M, 15-year contract01:59 | December 9, 2024
-
Hockey and head health: Significant CTE risk for players highlighted in new study02:09 | December 4, 2024
-
Gaudreau brothers to be honoured as Flames host Blue Jackets01:38 | December 3, 2024
-
PWHL drops puck on 2nd season after major 1st year success02:06 | November 30, 2024
-
Toronto traffic forces NHL’s Utah players to walk to arena01:48 | November 25, 2024
-
World Juniors sex assault case: Court to hear legal arguments of 5 hockey players00:41 | November 25, 2024
-
NFL issues security alert over possible crime syndicate targeting players’ homes01:25 | November 22, 2024
Why Ronaldo’s Coca-Cola and Pogba’s Heineken snubs will have sponsors rethinking their strategy
Description
June 16, 2021
Brands are likely to rethink their sponsorship strategy after soccer superstars Cristiano Ronaldo and Paul Pogba snubbed Coca-Cola and Heineken at Euro 2020 press conferences, according to a marketing expert.
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