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Nike’s new campaign featuring Colin Kaepernick ignites “Just Burn It”

Colin Kaepernick hasn’t been with the NFL since 2016, but Nike is featuring his image in a new ad campaign. Long seen as apolitical, the company is taking a chance promoting a figure at the centre of the debate over athletes taking a knee during the national anthem at sports games. Nike calls Kaepernick inspirational, but as Eric Sorensen reports, it’s ignited a firestorm.

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