Who really wins as companies continue loyalty program push?
Loyalty program push aimed to ‘lock in’ Canadian customers: experts
Tim Hortons and Canadian Tire announced a new partnership on Monday of their loyalty programs, the latest in a string of businesses setting up collaborations offering Canadians different discounts and savings. But as more companies announce such joint loyalty program, experts say while Canadians are earning points, the businesses are also cashing in. Amandalina Letterio reports.