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‘Canada is not for sale’ hat offers tough lesson in domestic manufacturing

The weeks since Liam Mooney and Emma Cochrane dreamt up a viral hat meant to fend off any notion that Canada will be taken over by the U.S. has been more of a crash course in manufacturing than in politics. The Ottawa-based marketers behind the “Canada is not for sale” hats made famous by Ontario premier Doug Ford last week say they’ve realized how difficult it is to produce a ball cap fully made in Canada. Anne Gaviola has this story and more in Business Matters for Friday Feb. 24, 2025.

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