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Smaller chocolates, more gummies are on the menu this Halloween

As Halloween approaches, companies facing high cocoa costs have had to hike their prices, reformulate and even resort to “shrinkflation”. There is also a “strategic shift” to gummies, licorice and flavored crèmes, experts say. Mike von Massow, a food economist at the University of Guelph, says if not chocolate, candy companies need something that customers can choose – or else they will lose out on the Halloween business.

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