Red Lobster’s ‘ultimate’ endless shrimp deal backfires, costing company millions
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Red Lobster’s ‘ultimate’ endless shrimp deal backfires, costing company millions
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Red Lobster’s ‘ultimate’ endless shrimp deal backfires, costing company millions
Description
December 1, 2023
Red Lobster announced its "ultimate endless shrimp" deal would become part of its regular menu back in June, a move it hoped would bring in more diners in the summer and fall, when its restaurants are at their emptiest. It worked, but it also left the company with an $11 million loss in their third quarter. Sean Previl explains how the company has adjusted the deal in an attempt to earn back profits, and why it's still going to end up with a big loss going into 2024.
-
Red Lobster’s ‘ultimate’ endless shrimp deal backfires, costing company millions01:17 | December 1, 2023 -
Canada’s economic growth to slow to 1.5% in 2026: Deloitte01:50 | 10 hours ago -
Business Matters: The 100 highest-paid CEOs in Canada made an average of 16.2M in 202402:52 | January 5, 2026 -
Global News at 6 Toronto: December 30, 202521:25 | December 30, 2025 -
Tips to help make your New Year’s financial resolutions01:51 | December 28, 2025 -
Albertans likely to face separation referendum in 202602:33 | December 27, 2025 -
Business Matters: Holiday spending climbs across Canada02:30 | December 24, 2025 -
Trump says he will ‘soon’ announce next federal reserve chairperson00:49 | December 17, 2025 -
Trump says he’s secured $18 trillion in U.S. investment through tariffs01:07 | December 17, 2025 -
Business Matters: Warner Brothers rejects Paramount’s hostile bid02:46 | December 17, 2025 -
New ‘Buy Canadian’ procurement rules kick in amid US trade war02:28 | December 16, 2025 -
Business Matters: November home sales down almost 11% annually as market hits ‘holding pattern’02:19 | December 15, 2025 -
Bank of Canada holds interest rates steady as Trump tariffs remain threat to economy05:05 | December 10, 2025 -
Health Matters: Canada approves drug for postpartum depression02:20 | December 9, 2025 -
Trump warns he could put ‘very severe tariffs’ on Canadian fertilizer02:24 | December 8, 2025 -
Business Matters: Air Transat suspending flights after strike notice02:19 | December 8, 2025 -
Canadian economy seeing ‘encouraging results’: Carney00:43 | December 8, 2025 -
Canadians in Washington to ‘buffer against some of the political noise’10:47 | December 7, 2025 -
Researchers call on airlines to mandate AEDs on board planes01:40 | December 3, 2025 -
Business Matters: Canadian firm Roshel to provide ICE with armoured vehicles02:32 | December 3, 2025 -
“We’ll fight for these jobs”: Joly responds as Algoma Steel announces plans to lay off 1,000 workers01:20 | December 1, 2025 -
Business Matters: Airbus says most jets have software fix after flight-control incident02:20 | December 1, 2025 -
Alberta’s Smith says she ‘changed her mind’ on carbon tech and ‘perhaps’ Carney ‘re-calibrating his own thinking’01:50 | November 27, 2025 -
Carney says signing MOU on West Coast pipeline deal is ‘first step’ in the ‘spirit of partnership’01:05 | November 27, 2025 -
White House circulates plan to extend Obamacare subsidies02:28 | November 25, 2025 -
Business Matters: Majority of Canadians plan to cut back on holiday spending, use AI to find deals02:28 | November 25, 2025 -
Health Matters: Doctors, nurses leaving Quebec’s Nunavik region due to water shortages02:26 | November 24, 2025 -
Business Matters: Discounts offered as global companies tone down price hike talk02:03 | November 24, 2025 -
Business Matters: Canada Post losses top $1B in 202502:09 | November 19, 2025 -
Could turmoil be ahead for the Carney government after it narrowly survived budget vote?01:59 | November 18, 2025 -
Business Matters: Inflation drops to 2.2% in October02:23 | November 17, 2025 -
Stock market savants warn of potential ‘A.I. bubble’ reminiscent of dot-com era02:03 | November 13, 2025
-
Red Lobster’s ‘ultimate’ endless shrimp deal backfires, costing company millions01:17 | December 1, 2023
-
Canada’s economic growth to slow to 1.5% in 2026: Deloitte01:50 | 10 hours ago
-
Business Matters: The 100 highest-paid CEOs in Canada made an average of 16.2M in 202402:52 | January 5, 2026
-
Global News at 6 Toronto: December 30, 202521:25 | December 30, 2025
-
Tips to help make your New Year’s financial resolutions01:51 | December 28, 2025
-
Albertans likely to face separation referendum in 202602:33 | December 27, 2025
-
Business Matters: Holiday spending climbs across Canada02:30 | December 24, 2025
-
Trump says he will ‘soon’ announce next federal reserve chairperson00:49 | December 17, 2025
-
Trump says he’s secured $18 trillion in U.S. investment through tariffs01:07 | December 17, 2025
-
Business Matters: Warner Brothers rejects Paramount’s hostile bid02:46 | December 17, 2025
-
New ‘Buy Canadian’ procurement rules kick in amid US trade war02:28 | December 16, 2025
-
Business Matters: November home sales down almost 11% annually as market hits ‘holding pattern’02:19 | December 15, 2025
-
Bank of Canada holds interest rates steady as Trump tariffs remain threat to economy05:05 | December 10, 2025
-
Health Matters: Canada approves drug for postpartum depression02:20 | December 9, 2025
-
Trump warns he could put ‘very severe tariffs’ on Canadian fertilizer02:24 | December 8, 2025
-
Business Matters: Air Transat suspending flights after strike notice02:19 | December 8, 2025
-
Canadian economy seeing ‘encouraging results’: Carney00:43 | December 8, 2025
-
Canadians in Washington to ‘buffer against some of the political noise’10:47 | December 7, 2025
-
Researchers call on airlines to mandate AEDs on board planes01:40 | December 3, 2025
-
Business Matters: Canadian firm Roshel to provide ICE with armoured vehicles02:32 | December 3, 2025
-
“We’ll fight for these jobs”: Joly responds as Algoma Steel announces plans to lay off 1,000 workers01:20 | December 1, 2025
-
Business Matters: Airbus says most jets have software fix after flight-control incident02:20 | December 1, 2025
-
Alberta’s Smith says she ‘changed her mind’ on carbon tech and ‘perhaps’ Carney ‘re-calibrating his own thinking’01:50 | November 27, 2025
-
Carney says signing MOU on West Coast pipeline deal is ‘first step’ in the ‘spirit of partnership’01:05 | November 27, 2025
-
White House circulates plan to extend Obamacare subsidies02:28 | November 25, 2025
-
Business Matters: Majority of Canadians plan to cut back on holiday spending, use AI to find deals02:28 | November 25, 2025
-
Health Matters: Doctors, nurses leaving Quebec’s Nunavik region due to water shortages02:26 | November 24, 2025
-
Business Matters: Discounts offered as global companies tone down price hike talk02:03 | November 24, 2025
-
Business Matters: Canada Post losses top $1B in 202502:09 | November 19, 2025
-
Could turmoil be ahead for the Carney government after it narrowly survived budget vote?01:59 | November 18, 2025
-
Business Matters: Inflation drops to 2.2% in October02:23 | November 17, 2025
-
Stock market savants warn of potential ‘A.I. bubble’ reminiscent of dot-com era02:03 | November 13, 2025
Red Lobster’s ‘ultimate’ endless shrimp deal backfires, costing company millions
Description
December 1, 2023
Red Lobster announced its "ultimate endless shrimp" deal would become part of its regular menu back in June, a move it hoped would bring in more diners in the summer and fall, when its restaurants are at their emptiest. It worked, but it also left the company with an $11 million loss in their third quarter. Sean Previl explains how the company has adjusted the deal in an attempt to earn back profits, and why it's still going to end up with a big loss going into 2024.
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