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Red Lobster’s ‘ultimate’ endless shrimp deal backfires, costing company millions
Videos
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Red Lobster’s ‘ultimate’ endless shrimp deal backfires, costing company millions
01:17 | December 1, 2023
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Red Lobster’s ‘ultimate’ endless shrimp deal backfires, costing company millions
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As inflation eases, Powell says ‘the time has come’ to cut interest rates in the U.S.
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Canada’s housing market hit ‘pause’ in July despite rate cuts
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Should you be worried about the recent stock market volatility?
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Air Canada’s Q2 profits plunge as airline faces intense competition
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Global markets plunge amid U.S. recession fears
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Red Lobster’s ‘ultimate’ endless shrimp deal backfires, costing company millions
Description
December 1, 2023
Red Lobster announced its "ultimate endless shrimp" deal would become part of its regular menu back in June, a move it hoped would bring in more diners in the summer and fall, when its restaurants are at their emptiest. It worked, but it also left the company with an $11 million loss in their third quarter. Sean Previl explains how the company has adjusted the deal in an attempt to earn back profits, and why it's still going to end up with a big loss going into 2024.
-
Red Lobster’s ‘ultimate’ endless shrimp deal backfires, costing company millions01:17 | December 1, 2023
-
Business Matters: Toronto-area home sales decline in August but rate cut could spur activity02:16 | September 5, 2024
-
Your Money05:31 | September 5, 2024
-
Bigger cuts a possibility as Bank of Canada lowers benchmark interest rate to 4.25%01:48 | September 4, 2024
-
Bank of Canada cuts key interest rate to 4.25%, hints at more to come01:20 | September 4, 2024
-
Canada Post lost nearly $750M last year, future now uncertain02:10 | August 30, 2024
-
Young Canadians struggling most to pay bills: Equifax01:57 | August 27, 2024
-
As inflation eases, Powell says ‘the time has come’ to cut interest rates in the U.S.01:49 | August 23, 2024
-
Canada’s housing market hit ‘pause’ in July despite rate cuts02:00 | August 15, 2024
-
‘Me-cession’: If the economy’s not tanking, why does it feel like it is?01:57 | August 14, 2024
-
Business Matters: U.S. inflation slows to 3-year low. Will the Fed cut rates?02:34 | August 14, 2024
-
Should you be worried about the recent stock market volatility?05:37 | August 8, 2024
-
Air Canada’s Q2 profits plunge as airline faces intense competition01:40 | August 7, 2024
-
Global markets plunge amid U.S. recession fears01:47 | August 5, 2024
-
Liberal plan for 30-year mortgage amortizations begins01:56 | August 1, 2024
-
Scotiabank ‘technical issue’ leaves customers without paycheques00:19 | July 26, 2024
-
Prince William’s eye-popping annual salary revealed in royal report01:21 | July 25, 2024
-
Could more interest rate cuts come from Bank of Canada?05:09 | July 25, 2024
-
Bank of Canada trims key rate to 4.5%02:00 | July 24, 2024
-
Bank of Canada cuts interest rate to 4.5%, Macklem hints of more to come03:35 | July 24, 2024
-
Insurance Hacks: How to slash your premiums and save big03:06 | July 24, 2024
-
Bank of Canada likely to cut interest rates on July 2401:41 | July 23, 2024
-
Auto insurance premiums rising: What can Canadian drivers do to trim the bill?02:13 | July 21, 2024
-
Business Matters: Analysts say wave of mortgage renewals driving owners to list homes02:20 | July 18, 2024
-
Your Money04:27 | July 18, 2024
-
Home Renovation Deal Breakers05:17 | July 18, 2024
-
Inflation cools to 2.7% in June, but grocery prices heat up again: StatCan01:52 | July 15, 2024
-
Your Money: Ways to manage student debt06:06 | July 11, 2024
-
How to be responsible with your summer spending04:33 | July 5, 2024
-
New study shows Canadians are fed up with tipping, expert weighs in03:05 | June 29, 2024
-
Money-saving advice for students this summer04:45 | June 27, 2024
-
Canadian mortgage renewals will weigh on economic growth: Deloitte02:00 | June 26, 2024
-
Red Lobster’s ‘ultimate’ endless shrimp deal backfires, costing company millions01:17 | December 1, 2023
-
Business Matters: Toronto-area home sales decline in August but rate cut could spur activity02:16 | September 5, 2024
-
Your Money05:31 | September 5, 2024
-
Bigger cuts a possibility as Bank of Canada lowers benchmark interest rate to 4.25%01:48 | September 4, 2024
-
Bank of Canada cuts key interest rate to 4.25%, hints at more to come01:20 | September 4, 2024
-
Canada Post lost nearly $750M last year, future now uncertain02:10 | August 30, 2024
-
Young Canadians struggling most to pay bills: Equifax01:57 | August 27, 2024
-
As inflation eases, Powell says ‘the time has come’ to cut interest rates in the U.S.01:49 | August 23, 2024
-
Canada’s housing market hit ‘pause’ in July despite rate cuts02:00 | August 15, 2024
-
‘Me-cession’: If the economy’s not tanking, why does it feel like it is?01:57 | August 14, 2024
-
Business Matters: U.S. inflation slows to 3-year low. Will the Fed cut rates?02:34 | August 14, 2024
-
Should you be worried about the recent stock market volatility?05:37 | August 8, 2024
-
Air Canada’s Q2 profits plunge as airline faces intense competition01:40 | August 7, 2024
-
Global markets plunge amid U.S. recession fears01:47 | August 5, 2024
-
Liberal plan for 30-year mortgage amortizations begins01:56 | August 1, 2024
-
Scotiabank ‘technical issue’ leaves customers without paycheques00:19 | July 26, 2024
-
Prince William’s eye-popping annual salary revealed in royal report01:21 | July 25, 2024
-
Could more interest rate cuts come from Bank of Canada?05:09 | July 25, 2024
-
Bank of Canada trims key rate to 4.5%02:00 | July 24, 2024
-
Bank of Canada cuts interest rate to 4.5%, Macklem hints of more to come03:35 | July 24, 2024
-
Insurance Hacks: How to slash your premiums and save big03:06 | July 24, 2024
-
Bank of Canada likely to cut interest rates on July 2401:41 | July 23, 2024
-
Auto insurance premiums rising: What can Canadian drivers do to trim the bill?02:13 | July 21, 2024
-
Business Matters: Analysts say wave of mortgage renewals driving owners to list homes02:20 | July 18, 2024
-
Your Money04:27 | July 18, 2024
-
Home Renovation Deal Breakers05:17 | July 18, 2024
-
Inflation cools to 2.7% in June, but grocery prices heat up again: StatCan01:52 | July 15, 2024
-
Your Money: Ways to manage student debt06:06 | July 11, 2024
-
How to be responsible with your summer spending04:33 | July 5, 2024
-
New study shows Canadians are fed up with tipping, expert weighs in03:05 | June 29, 2024
-
Money-saving advice for students this summer04:45 | June 27, 2024
-
Canadian mortgage renewals will weigh on economic growth: Deloitte02:00 | June 26, 2024
Red Lobster’s ‘ultimate’ endless shrimp deal backfires, costing company millions
Description
December 1, 2023
Red Lobster announced its "ultimate endless shrimp" deal would become part of its regular menu back in June, a move it hoped would bring in more diners in the summer and fall, when its restaurants are at their emptiest. It worked, but it also left the company with an $11 million loss in their third quarter. Sean Previl explains how the company has adjusted the deal in an attempt to earn back profits, and why it's still going to end up with a big loss going into 2024.
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