BCFGA looking at ways to improve apple marketing

B.C.’s apple sector has faced many challenges over the past several years, prompting the BC Fruit Growers Association to look into new ways to better market the industry. As Jayden Wasney reports, the news of a new marketing approach is a welcoming sight to apple growers in the Okanagan.

• BCFGA pledges new marketing strategies to help boost struggling apple sector