The new Transit-Friendly Employer Certification (TFE) will be available to employers that subsidize a portion of their employees' transit fares.

The lack of a designated revenue stream for transit, which almost every other city looked at in the study has for providing stable and predictable funding, is hurting Toronto's potential for growth, CodeRedTO said.

Coun. Aaron Paquette wants city council to look at free transit, with the idea of increased advertising revenue and corporate and government partnerships to help cover the cost.