Naming Rights

• Saskatchewan’s Duck Lake to sell naming rights to historic community

  It's common practice with sports arenas, but a Saskatchewan town is taking the unprecedented step of selling its naming rights to a corporate partner.

  Canada

  Oct 23, 2025
  
• Vancouver could sell naming rights to parks, public assets to boost revenues

  The city announced a similar sponsorship deal with Freedom Mobile last week, which will see the wireless carrier take naming rights to a new PNE Amphitheatre for 10 years.

  Politics

  May 28, 2024
  
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• Freedom Mobile unveiled as naming partner for new PNE amphitheatre

  A 10-year deal giving Freedom Mobile naming rights to the PNE amphitheatre will take effect when the new venue is completed in 2026. The final name be decided via public poll.

  Entertainment

  May 24, 2024
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• Leon’s Centre naming rights up for grabs

  Kingston's Leon's Centre may be getting a new name. The City of Kingston announced Wednesday it was taking bids for the naming rights for the city's biggest event centre.

  Canada

  Jul 19, 2023
• ‘Flashes of green’: Calgary sells part of transit network’s naming rights to TD Bank

  Naming rights for a section of Calgary Transit's C-Train line were recently purchased by TD Bank, adding more green to downtown streets and city coffers.

  Economy

  Dec 2, 2022
• Sutherland Automotive Speedway begins a new chapter at the track

  Sutherland Automotive Speedway is excited to have a full schedule of racing to offer fans this year, including the return of The Pinty's Nascar Series.

  Canada

  Feb 12, 2022
• Ontario government looks to sell naming rights for 5 GO Transit stations

  Transportation Minister Caroline Mulroney says the government believes the move will increase non-fare sources of income from Metrolinx, the regional transit operator in the Greater Toronto Area.

  Consumer

  Aug 1, 2019
• London Convention Centre renamed RBC Place London as part of 10-year sponsorship deal

  The announcement was made Wednesday morning and is part of a 10-year sponsorship agreement.

  Canada

  Jun 5, 2019
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• New name announced for Shaw Conference Centre in Edmonton

  The conference centre announced earlier this year that the naming rights previously owned by Shaw Communications was set to expire at the end of 2018 and held a request for proposals in the spring.

  Politics

  Dec 17, 2018
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• Five-year name extension for Prospera Place

  A five-year naming extension means Prospera Place in Kelowna will be called that until January of 2024.

  Sep 18, 2018