Thousands of British students mark World Book Day by going to school in costume as their favourite fictional characters. But one 11-year-old found himself in a bind when he dressed as Christian Grey, the S&M-loving billionaire hero of erotic thriller "50 Shades of Grey."

As companies jump on the bandwagon surrounding the move version of 'Fifty Shades of Grey,' one company is causing a stir with its stuffed bear based on the Christian Grey character.

Actor Jamie Dornan says he researched his role in the upcoming 'Fifty Shades of Grey' movie by spending time in a BDSM dungeon in Vancouver.

The original Christian Grey, Charlie Hunnam, says he can't wait for the finished product.

The 31-year-old is already in Vancouver -- where the movie is set to begin production -- starring as The Huntsman in the TV series Once Upon a Time.