Advocates worry that a bill designed to restrict junk food ads targeted at children could die on the order paper before the next election.

Studies have shown that kids may be exposed to as many as 1,000 ads a year on television from fast food chains. Each child may see thousands more food ads on smartphones, tablets, and computers.

A Quebec father argues McDonald’s is advertising to children under the age of 13, which is illegal according to Quebec’s consumer protection laws.