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Lexus unveils latest designs ahead of Tokyo Motor Show

The showroom of the Lexus car event in Tokyo. The media event was held two days before the Tokyo Motor Show opens. Sean O'Shea/Global News

Two days before the Tokyo Motor Show kicks off, Toyota held a special media event showcasing the newest designs from its luxury car brand Lexus.

The design of the all-new Lexus 2014 RC-300 coupe and 2015 LF-NX SUV features deeply-contoured lines and triangle headlamps.

During the media event, Lexus also revealed its new ad campaign targeting a younger, affluent demographic.

Global News consumer reporter Sean O’Shea reports from Tokyo this week as automakers showcase the newest concepts in automotive design.

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The showroom of the Lexus car event in Tokyo. The media event was held two days before the Tokyo Motor Show opens. Sean O'Shea/Global News
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The Lexus RC-300 Coupe is unveiled. Sean O'Shea/Global News
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A view of the showroom from the Lexus media event ahead of the Tokyo Motor Show. Sean O'Shea/Global News
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A look at the RC- 300 Coupe and its hybrid version. Sean O'Shea/Global News
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The LF-NX Lexus SUV crossover. Sean O'Shea/Global News
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A closer look at the Lexus RC-300 coupe. Sean O'Shea/Global News

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