November 5, 2013 12:41 pm

Google Doodle honours industrial designer Raymond Loewy

Screenshot of Google’s Raymond Loewy Doodle.


TORONTO – From Coca-Cola’s iconic bottle and stylized white lettering, to the famous red and black packaging of Lucky Strike cigarettes, it’s likely that you have come across one of Raymond Loewy’s famed designs in your lifetime.

In honour of Loewy’s birthday Tuesday, Google celebrated one of his most notable designs with a Google Doodle.

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The doodle resembles a locomotive similar to the one that Loewy designed for the Pennsylvania Railroad – the S1 steam locomotive. The locomotive – nicknamed “The Big Engine” – was the longest and heaviest rigid frame reciprocating steam locomotive ever built.

The France-born designer – said to be one of the most influential industrial designers in history – designed several of the world’s most recognizable product logos including the Shell Logo and Air Force One’s distinctive blue, white and chrome livery.

In addition to the locomotives for the Pennsylvania Railroad, Loewy designed components for Harley Davidson and vehicle designs for boat, airline and car companies.

Loewy’s career spanned seven decades. He died in 1986.

Other notable designs Loewy created included the interiors of NASA’s Saturn I, Saturn V, and Skylab, Schick electric razors, and the Exxon logo.

Gallery: Loewy’s iconic designs 

Air Force One, carrying U.S. President Barack Obama.

Sean Gallup/Getty Images

Coca-Cola soft drink bottles on an assembly line at a Coca Cola bottling plant.


A sign stands at a Shell gas station.

Justin Sullivan/Getty Images

© 2013 Shaw Media

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