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American shoppers spent a record US$9B online on Black Friday despite inflation: report

Click to play video: 'Black Friday online sales hit record $9.1 billion, Americans travel for Thanksgiving'
Black Friday online sales hit record $9.1 billion, Americans travel for Thanksgiving
WATCH: Despite inflation hitting its highest level in some 40 years, Americans shoppers spent a record $9.1 billion online during Black Friday. Jennifer Johnson reports – Nov 26, 2022

U.S. shoppers spent a record $9.12 billion online this Black Friday, a report showed on Saturday, as consumers weathered the squeeze from high inflation and grabbed steep discounts on everything from smartphones to toys.

Online spending rose 2.3% on Black Friday, Adobe Inc’s ADBE.O data and insights arm Adobe Analytics said, thanks to consumers holding out for discounts until the traditionally big shopping days, despite deals starting as early as October.

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Adobe Analytics, which measures e-commerce by analyzing transactions at websites, has access to data covering purchases at 85% of the top 100 internet retailers in the United States.

It had forecast Black Friday sales to rise a modest 1%.

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Adobe expects Cyber Monday to be the season’s biggest online shopping day again, driving $11.2 billion in spend.

Click to play video: 'Black Friday: Small businesses invite shoppers to rethink purchases'
Black Friday: Small businesses invite shoppers to rethink purchases

Consumers were expected to flock to stores after the pandemic put a dampener on in-store shopping over the past two years, but Black Friday morning saw stores draw less traffic than usual with sporadic rain in some parts of the country.

Americans turned to smartphones to make their holiday purchases, with data from Adobe showing mobile shopping represented 48% of all Black Friday digital sales.

— Reporting by Deborah Sophia and Maria Ponnezhath in Bengaluru

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