Tim Hortons to test dark roast coffee in pilot project

TORONTO – For the first time in its 49-year history, Tim Hortons will offer customers a new blend of coffee.

Starting today at locations in Columbus, Ohio, and on November 4 in London, Ontario, customers will have the choice between Timmies’ Original premium blend and a brand new dark roast.

London has been used as a test market for the coffee company for the past few years and launched the popular Iced Cappuccino.

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The pilot project comes as Tim Hortons’ rivals, including McDonalds and Starbucks, have turned up the pressure with discounts and customer loyalty programs.

RELATED: Starbucks to open ‘tea bar’

Tim Hortons chief executive Marc Caira has been conducting a widespread review of the chain’s operations since taking over earlier this year.

*With files from The Canadian Press