Halton police use zombies in crime prevention ads
TORONTO – Halton Regional Police are capitalizing on the popularity of “zombies” in their latest crime prevention campaign.
The Halloween inspired twist features “zombies” committing criminal acts, with the tagline “Don’t Be A Zombie to Crime Prevention.”
The posters encourage the public to lock their vehicles, their homes, and to report suspicious persons or activity in their neighbourhoods.
“Everyone knows zombies aren’t the most intelligent creatures, so by using them in connection with the campaign, we hope that people will notice the message, and outsmart criminals by doing everything they can to deter and prevent crime,” said Halton Regional Police Chief Steve Tanner in a media release.
The campaign is being launched as part of the annual Ontario Crime Prevention Week, which runs from Nov. 3-9.
A series of eight zombie-themed posters will also be displayed in the change rooms and restrooms of local businesses, including gyms, restaurants and clothing outlets, and distributed to various community partners around the Region.
It includes a video, seen above, that will be shown in theatres and posted on YouTube, the police website and Twitter.