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Holiday spending in Canada expected to fall amid recession concerns: report

Click to play video: 'Recession fears grow as holiday spending looms'
Recession fears grow as holiday spending looms
WATCH: Recession fears grow as holiday spending looms – Oct 15, 2022

A new report says holiday spending in Canada is expected to drop this year as inflation shrinks consumer buying power and economic uncertainty looms.

In its 2022 Holiday Retail Outlook, Deloitte Canada says overall holiday spending is expected to fall 17 per cent to $1,520 per household as recessionary concerns and higher interest rates rein in budgets.

Read more: Holiday shopping: Canadians can expect sales ‘very early’ this year. Here’s why

It says Canadians are also planning to shop early and hunt for deals in a bid to stretch their spending power.

The report, based on a Leger survey of more than 1,000 Canadians conducted in late August, found more than a third of respondents plan to start shopping earlier than last year.

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Retailers appear to be responding by rolling out Christmas-themed products earlier, with some even moving holiday promotions earlier in the fall.

Click to play video: 'Inflation affecting holiday shopping'
Inflation affecting holiday shopping

Amazon Canada, for example, introduced the Prime Early Access Sale last week, offering Prime members a two-day shopping event

Meanwhile, Black Friday – a massive retail event that once signalled the start of holiday shopping for many consumers _ is increasingly how many Canadians plan to close out their seasonal spending, the Deloitte survey found.

Read more: Canadian consumers are starting their holiday shopping early

“We saw quite a big jump in terms of how many Canadians will complete their shopping by Black Friday,” said Marty Weintraub, a partner and national retail consulting leader at Deloitte.

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The poll found 26 per cent of respondents will finish their holiday shopping on Black Friday, up from 18 per cent last year.

“All the retail seasons over the past few years are getting earlier,” Weintraub said. “The retail market is competitive.”

Click to play video: 'Recession fears feeding deep holiday discounts'
Recession fears feeding deep holiday discounts

The planned reduction in spending this year is unusual compared with conventional retail trends, he said.

“Canadians are telling us they’re going to be reducing their spending, which is not typical,” Weintraub said. “We’ve seen it typically increase year over year, except in 2020.”

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