Canada’s telecommunications regulator says Gap Inc. has agreed to pay $200,000 for allegedly violating Canada’s anti-spam legislation.
The CRTC says it sent a warning letter to the U.S.-based clothing retailer in December 2018 to tell it that it had received complaints about its electronic messaging practices.
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The agency’s chief compliance and enforcement officer opened a formal investigation last June following continued public complaints.
The Canadian Radio-television and Telecommunications Commission says it had reason to believe that between January 2018 and August 2021 the company sent commercial electronic messages to Canadians without the necessary consent.
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The messages also allegedly did not consistently include an ability to unsubscribe or easily unsubscribe, as required sunder the anti-spam legislation.
After being informed of concerns, Gap changed its marketing practices and worked with CRTC staff to reach a settlement.
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