A new study has found that 40 per cent of posts on popular website Twitter are "pointless babble," prompting the question: what’s the other 60 per cent?
An analysis done by San Antonio, Texas, marketing research company, Pear Analytics, found about 37 per cent of posts to the micro-blogging service were conversational and nearly 10 per cent had "pass along value," meaning others were sharing the info.
The remainder of posts were split fairly evenly between news, spam and self-promotion.
"We thought that both spam and self-promotion would be much higher," said the report. "We were also surprised how close conversational was to being in the top percentage.
"We would venture to guess that if this study were conducted for a longer period of time, conversational and pointless babble would likely trade places back and forth, and ultimately even out."
The company randomly sampled Twitter’s public timeline every 30 minutes from Monday to Friday between 11 a.m. and 5 p.m. for two weeks, and used the 2,000 Tweets it collected to draw its conclusions.
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