Saskatchewan plans to create coronavirus vaccine TV ads

To encourage vaccinations, documents show the Saskatchewan Ministry of Health is shopping for a production company to shoot some TV ads next month. CARLOS OSORIO/POOL/AFP via Getty Images

Saskatchewan is reporting another 290 new cases of COVID-19 as it looks to create TV ads to encourage vaccinations.

Health officials said Monday there were 210 people in hospital, with 30 patients receiving intensive care.

Read more: World on brink of ‘catastrophic moral failure’ with vaccine nationalism, WHO says

Four more residents, all 60 or older, also died from the virus.

Saskatchewan has recently had the highest rate of active cases per 100,000 population in Canada. And the regions of Saskatoon, North Battleford, Prince Albert and Regina are where many of the active infections are located.

Officials said more than 22,000 vaccine shots have gone into the arms of doctors and nurses working directly with COVID-19 patients, as well as staff and residents in long-term care homes and some seniors.

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“Saskatchewan has significantly picked up the pace of COVID-19 vaccinations in recent days. Over 10,500 shots have been administered in the past four days,” Premier Scott Moe said in a tweet.

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To encourage vaccinations, documents posted on the government’s procurement website show the Ministry of Health is shopping for a production company to shoot some TV ads next month.

“To get back to the things we love to do, and re-connect with family and friends, people need to get vaccinated. These spots will be used to raise public awareness about the importance of getting vaccinated,” the documents read.

Read more: Immune but infectious: Can someone vaccinated against COVID-19 still spread the virus?

Last week, the province’s chief medical health officer, Dr. Saqib Shahab, said he would recommend that the Saskatchewan Party government implement stricter public-health restrictions if he keeps seeing 300 or more infections reported daily.

The current public-health order prohibits household guests, as well as restricts business capacity and worship services. It is set to expire next Friday.

“The government and Dr. Shahab are continuously monitoring the case numbers and have not ruled out adjustments before that time,” Julie Leggott, Moe’s press secretary, said in a statement.

Click to play video 'COVID-19 restrictions extended in Saskatchewan until Jan. 29' COVID-19 restrictions extended in Saskatchewan until Jan. 29
COVID-19 restrictions extended in Saskatchewan until Jan. 29 – Jan 13, 2021

Questions about COVID-19? Here are some things you need to know:

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Symptoms can include fever, cough and difficulty breathing — very similar to a cold or flu. Some people can develop a more severe illness. People most at risk of this include older adults and people with severe chronic medical conditions like heart, lung or kidney disease. If you develop symptoms, contact public health authorities.

To prevent the virus from spreading, experts recommend frequent handwashing and coughing into your sleeve. They also recommend minimizing contact with others, staying home as much as possible and maintaining a distance of two metres from other people if you go out. In situations where you can’t keep a safe distance from others, public health officials recommend the use of a non-medical face mask or covering to prevent spreading the respiratory droplets that can carry the virus. In some provinces and municipalities across the country, masks or face coverings are now mandatory in indoor public spaces.

For full COVID-19 coverage from Global News, click here.

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